Facebook marketing for Pediatricians is more important than ever.

One of the easiest channels to set up our social media profiles and pages for your clinic. To help you get started, here are several tips to get your page up and running, increase your number of followers, and actually generate new patients from social media.

These tips may apply to different social networks but all are designed with Facebook ads in mind.

Keep It Real and Be Human

First and foremost, you want your business page to reflect the personality of you and your team. Yes, you’ve always wanted to keep your social posts professional, but that doesn’t mean they can’t be fun and engaging. Just be yourself and let people know what it’s like to be a patient at your clinic.

And always remember that you’re talking to people who don’t specialize in pediatric terms and musculoskeletal conditions. So, remove complicated words and use simple language while posting.

Complete the About You Section

The About section of your page is valuable real estate. Take the time to complete this section and provide all the necessary information. You don’t need to have 100% completeness, but contact information is essential. You should also share something about your practice and what makes you different.

You’ll also need to follow Facebook’s guidelines for choosing a cover photo. This is your chance to make a good first impression, so use a high-resolution image.

It’s also a good idea to update your profile and cover photo a few times a year. This shows that your Page is active, and can help it show up in your followers’ timelines.

Share your profile online and offline

Include links to your Facebook and other social media pages on your website.

Make flyers out of your social media handles and place them on your front desk, or even hang them on the wall inside your practice. If you publish a newsletter, you should include links to your social media platforms there as well.

Post Content Regularly

To start, choose a posting schedule that works for you and try to be consistent. Posting at least once a week is a good idea. After a few weeks, you can go back and see which posts generated the most engagement.

Many Social Media Professionals recommend setting aside a week to create and schedule all of your pediatrician marketing posts. Get some Facebook content ideas and plan your next 4 posts in advance.

Share what makes you special

Share exclusive visual content that followers can’t see from anyone else. Like behind-the-scenes photos and videos of your doctors and staff, patient stories, and testimonials.

Consider Holding a Contest or Survey

Contests and polls are great ways to engage followers with your posts. For polls, aim for a mix of fun and pediatrician-related topics.

Add Context When You Share Links

If you do share a link to your page, take a moment to add some context and your own commentary.

This is true even if you are sharing content such as blog posts from your website. Even a sentence or two is fine, but you just want to add something unique to what you share.

Engage With Comments And Messages

Engagement on social media is a two-way street. If you want people to like and comment on your posts, you must make sure to like and respond to their comments.

This rule is especially true for comments where someone asks a question, but you must like and answer each and every comment you make.

Not only does this encourage people to stay connected with you and your Page, but Facebook will also give the user a notification that will bring them back to your post.

Turn on the Camera

Plan on Creating Video Content for your Page and even consider Live Streaming on Facebook. Facebook itself has stated that video content drives more engagement and interaction with users than other types of content on the platform.

When it comes to video, don’t think that you have to create big-budget ads for your practice. Introduction to your clinic and staff this is a simple and great material for your video. 

Let’s Get Visual

Similar to videos, you may also want to share some purely visual content on your page. Facebook prioritizes content that doesn’t try to drive users away from the platform, so your content will be visible for longer.

Plus, sharing photos and images achieve 87% more engagement than link and text posts.

Use paid advertising to reach a wider audience for pediatrician marketing

Our suggestions so far have focused on organic social media for pediatrician marketing, but paid advertising is a great approach if you want more direct control over your results.

With organic, your posts will reach some people who like and follow your page. With paid traffic, you can target a totally cold audience. Meaning, people who have never heard of your clinic before. With this expanded reach, private practice owners have the ability to control their new patient flow by attracting direct access patients.

Conclusion

A Facebook marketing strategy is essential to growing your practice, as Facebook is one of the most influential channels.

By following the above tips, you will ensure that you reach your clinic to as many people as possible on Facebook, and establish yourself as a trusted brand.

Our seasoned digital marketing experts and social media managers have years of experience creating and managing strategies across a variety of platforms, and can do the same for you, Contact Us.