The journey of the typical health care consumer often begins with extensive research. In fact, search engines drive 3 times more Hospital and Nephrologist Clinic visits than non-search visitors.

So, if you are not getting enough patients from your doorstep, there is a good chance that your clinic has a poor local online presence. Not enough patients are coming in—they’re going to your competitors, simply because they found them first when doing a local search.

Claim and Optimize Your GMB Listing

All local businesses, including health care and clinic providers, must claim their Google My Business listing. Not only does GMB significantly affect search engine rankings, but it is also one of the first things that potential patients see when Google’s local pack comes in after performing a local search query.

Luckily, claiming your GMB account is easy and free. 2 After you sign up and claim your listing, you’ll need to provide the following information:

• Name of Exercise
• Know
• Phone Number
• Email Address
• Hours of Operation
• Pictures of Exercises
• Brief Description of the Exercise

Optimize Your Website

About 90% of visitors have abandoned a website that is slow to load, about 80% left for non-responsive concerns, and 70% for poor navigation, among other usability challenges. Your health care website is usually your first point of contact. For your brand for many of your nephrologist patients. Therefore, it should be visually appealing and optimized for usability.

In terms of design, your website should portray professionalism and expertise, so invest in developing a user-friendly and informative website. Visitors should have a good experience navigating your website and be able to find the information they are looking for.

For example, your medical website should contain essential information such as the clinic’s address, phone number, and hours of operation. In addition, your website should be optimized for mobile browsers by integrating a responsive design that automatically adjusts for the browser being used.

Encourage Patient Reviews

Online Reviews have become a non-negotiable part of Healthcare & Clinic Marketing. When 84% of patients use online reviews to evaluate healthcare practitioners, you should encourage your patients to leave reviews about your practice.

As mentioned earlier, the patient journey begins with online research as people seek to find the right practice for their needs. Potential patients will check reviews about your practice to assist you in the decision-making process.

To start receiving reviews simply ask your current patients to leave feedback about their experience in your practice. Encourage them to leave reviews on your Google My Business profile, Yelp account, etc.

Build a Strong Content Marketing Strategy

About 89% of health care companies are using Content Marketing to engage potential patients and grow their practice. This particular trend comes as no surprise because when it comes to Medical Clinic SEO there is no substitute for high-quality, relevant content. It is also important that patients get accurate information.

To be valuable to your readers, relevant content pieces are a goldmine of knowledge and keywords that search engines can use to rank your website. Plus, the strong content will help establish the authority of your nephrologist practice.

Conclusion

Local SEO can increase your online presence and help your practice attract more patients. The local SEO strategies mentioned above will help get you started on the right track.