Last year 50 million people searched for Psychiatrists topics on the Internet. What’s more? More than half of millennials check in online before selecting their psychiatrist.

Are you trying to start your new psychotherapy practice? Do you already have a patient, but would you like to receive more referrals? Are your marketing tips a little rusty or completely nonexistent?

do not fear! We’ve summarized five of our favorite Digital Marketing Powerful Tips that best promote you and the best services you can offer.

Know your audience and community

In any type of marketing, it is important to identify your audience. This allows you to focus your attention primarily on this target crowd.

A few questions to get you started:

• What type of patients do I want to work with?
• What is their specific demographic (age, gender, socioeconomic status)?
• What, if any, condition is I not willing to work?
• What can I offer that other competing psychotherapists can’t?
• Maximize your personal website
• When people are looking for a psychiatrist and they find your name, they will want to know more about you.

At a minimum, your website should:

A detailed section discussing the types of services you provide, relevant information about your professional background, and any specialties or additional certifications you have. Your office location and hours. Transparent payment information. How can people best contact you.

Claim your Google My Business account (GMB) – and customize it!

Whether you’re opening your medical practice or marketing an established business, it’s important that you build a Google business listing. If you already have a practice and haven’t claimed your Google business listing, go ahead and take note of it by typing your business name along with your city and state in Google. Chances are, you’ll see your business listing on the right side of Google. Within the listing, you will see “Claim this listing”, which you can follow the prompts to claim.

Create Your Own Blog

Blogging is a great way to express yourself and provide new patients with a sample of their opinions and ideas. This is one of the biggest digital marketing tips because blogging gives you a voice, and it builds a personality behind the name.

Additionally, regular posting with keywords and basic SEO strategies can help increase traffic to your website… and it can drive traffic to your clinic too!

Optimize Social Media

Are you underestimating the virtues of Facebook, Twitter, LinkedIn? You could be making a costly mistake!

Social media marketing builds great exposure to create a buzz around you and your practice.

How should you optimize?

Know what each social media presence offers. For example, Facebook is a great place to share relevant blogs.Twitter allows for punctual, powerful statements. LinkedIn works for professional networking and showcases your experience and credentials.

Final Thoughts

These 5 Digital Marketing Powerful Tricks are bound to get you off to a good start on your journey! Still, feeling overwhelmed or stuck? Don’t hesitate to get in touch and let us help you!