Local Search Engine Optimization, an abbreviation for Local SEO, is similar to SEO. Local SEO is the practice of optimizing your business listing for a specific location. If you have any business like clinic, hospital, etc. You can also create a business listing in an individual’s name.

Local SEO includes:

• Google Maps
• Google My Business
• local directory, etc.

Create a Google My Business listing

To get started, the best you can do is to create a Google My Business Listing. Provide all the necessary business details any potential patient may need when searching for your service online. Make sure you have contact information, hours of service, description, services, and even pictures and videos. This will preserve the authenticity of your practice. In addition, you can post and share updates on your listing to maintain consistency and brand awareness.

List Your Gastroenterology Practice on Local Directories

List your gastroenterology services on local directories and healthcare platforms, in addition to Google My Business. Follow up on NAP quotes to ensure strong location signals by sharing accurate details and contact information.

NAP stands for name, address, and phone number. It is a standard to keep your details consistent across platforms. So, wherever you enlist your practice, mention the same NAP.

Solicit Feedback from Patients

Search engines love anything that sets you apart – like your business reviews your patients. Request your service providers to write you feedback on Google listings, social platforms, your website, or any other major healthcare platform.

Also, you should respond to all reviews submitted by your patients for your service as a token of appreciation.

On-Site Changes to Your Website

Both patients and search engines have a soft spot for a well-structured website – patients because they find relevant information quickly, and search engines because they find relevant information to display to users.

• Optimize Location Details
• use schema markup
• Generate Clean and Short URLs
• Include footer with all contact information in one place
• Have a Google Map for your address
• Keyword research and use in appropriate places
• Include geotags in meta-titles
• Develop a user-friendly, easy to navigate, and responsive website
• Upload blog content consistently
• Bring Healthy Backlinks to Your Site

Social Connectivity

In addition to implementing all the high-level SEO tips, you must have social business pages to interact and engage with your audience and potential patients.

The current percentage of people using social media is 50.64% of the global population. Do you see endless opportunities to reach out to needy people for your service as a gastro specialist?

Furthermore, 67% of marketers believe that social media will increasingly contribute to a company’s revenue. (Hootsuite)

Conclusion

Apply basic SEO principles to start optimizing your website and gradually develop your techniques and approach to ensure your services are received by the right audience at the right time. And, if you follow the instructions in this blog post, it’s sure to start getting extraordinary results – as soon as Google drives more traffic to your practice pages.

Hire Healthcare or Gastroenterology SEO Specialists

We understand that as a gastroenterology specialist, you are busy seeing patients and looking after your practice – which makes it difficult for local SEO to handle it on your own. Therefore, we suggest that you should hire a Professional Services Agency – a team completely dedicated to building and managing your online presence.