The world of healthcare and rheumatologist clinics is becoming increasingly competitive. More and more patients now run a simple Google search and choose from a few hospitals and clinics at the top of the results. For your business to grow, you need to work your way to the top of Google rankings.

We will walk you step by step through our proven process to launch your hospital and clinic at the top of the list. First, let’s look at why local SEO is important for hospitals and clinics.

Choose the Right Keywords

Make a list of keywords that you think people will search for when looking for your healthcare and clinic facility and services. Collaborate with team members to ensure this list is comprehensive.

Once you have thoroughly filtered your list, begin to systematically incorporate these keywords into various relevant web pages on your website and in various quality blog posts or other pieces of content.

On Google, 77% of patients searched before booking an appointment. So, naturally, it is important to include the right keywords on your website to let the search engines know what your website is all about and lead to more patients in your organization.

Optimize Your Google My Business Listing

First, be sure to claim and optimize your GMB Listing. Your GMB listing can help more local people find your health care and clinic online. Make sure the description of the information you use is accurate. Upload fresh photos and posts to your GMB listing as well.

If any details like your address or phone number change, update your Google My Business listing immediately. Is your health care clinic listed on health care directories or other online websites? Make sure your name, address, and phone number (NAP) information details are accurate.

Set up Social Media

If your business doesn’t have a Facebook Clinic account, you’ll need to create one now. When it comes to ranking for Local SEO, social media accounts are an advantage. This will help you manage your clinic in multiple locations if it is relevant.

Patient Reviews and Testimonials

Organic Online Reviews and Testimonials build confidence in potential patients seeking relevant medical practices. When searching online, people look for relevance and a medical practice that meets all their needs. While it is important to provide contact information and highlight the services you provide, it is equally important to display reviews that can help interested customers make an informed decision about the quality of care.

Keep track of your local results

Slow and steady wins the race here. There isn’t a one-size-fits-all solution to Local SEO, so you’ll need to find what works best for your business. Making small, incremental adjustments here or there can help you transform your strategy into something that is really working for both you and your customers. Keep track of your metrics or ask a digital marketing company to do it on your behalf. Your analysis can tell you which keywords are paying off with conversions and what’s falling through.

Conclusion

The foundation of every healthcare or clinic should be with a strong clientele and a stream of patients. Make sure you apply the right health care or clinic local search engine optimization techniques to boost your website’s visibility and traffic.