YouTube is one of the most popular video-sharing sites in the world. Whoever uses the Internet is bound to know about YouTube. It the world’s second largest search engine after Google, and hence is an attractive online marketing site. But how can you as an advertiser make the most from YouTube advertising?One of the mains benefits of advertising with YouTube is that it is not very expensive. Payments are based on user clicks on your ad or it plays for a specified number of seconds.So what are the benefits of YouTube Advertising?
TARGET RIGHT AUDIENCE
With one over one billion unique visits to the site, you can reach a varied worldwide audience. You can also specify criteria such as demographics, age, location, access devices and interest in order to target the correct users for your ads.
DURATION OF CAMPAIGN
Unlike Google AdWords, which require you to provide a start and end date for your ads, YouTube allows you to run your ads forever. Thus, no matter when someone in your target audience searches any video in the site, your ad will be ready to be seen by him/her.
ACCESS TO SOCIAL MEDIA
YouTube comes with a video sharing feature to other websites. Thus when, someone shares a video to other social sites such as Facebook or Twitter, and the video contains your ad, your message will reach even more people.
GAIN FEEDBACK
Users can comment about your ad in the comment section below the video. By seeing and incorporating useful comments, you can better tailor your ads to attract more people.
GREATER VISIBILITY
Google owns YouTube and video hosted there are always ranked high in search results. People are likely to click on videos that come up in the results, and if your ad is in it, then you may strike gold.
Source: Smart Marketing Tribe
