Every medical practice benefits from Online Marketing; it’s how you set yourself apart from others who offer similar services. A well-crafted Dermatology Digital Marketing plan can not only expose you to new patients but could also increase your credibility so those new patients decide to use your services.

In this article, we will discuss some Online Marketing Ideas for Dermatology Clinics that you can employ to draw the attention of new patients in your area.

Make this website accessible on different platforms

Many people are using their mobile phones to access the internet more often. Research has found that people spend 80% of their time on social media with 33% of their smartphones. This trend is making it all the more necessary that your website is compatible with both platforms.

Giveaways

An appointment is a great way to get interested prospects into the clinic in an affordable way. It can even turn low-interest individuals into loyal and interested patients with enough effort.

They may need to book one in order to make the skin test free and emphasize the risk of skin cancer.

The test may not find cancer, but that doesn’t mean it was pointless. Only talking to a dermatologist may interest a patient in addressing their other dermatological complaints in the future.

Branded Videos

Video has been the “next big thing” in marketing for a while, and with good reason: It captures people’s attention way better than any other medium.

Video works especially well for dermatology because it introduces people to your practice.

Having doctors and staff interact with patients or making some quality videos explaining common procedures can be of great help.

Online Booking

The healthcare industry has long been reluctant to adopt an online appointment system.

Thus, many offices stick to the old-fashioned way: Patients must call to make an appointment during a scheduled time.

But nowadays there exist secure, purpose-built technologies like ZocDoc. These make it easier than ever for patients to book accurate appointments online at any time of the day.

Using a service like ZocDoc frees up your phone, improves the patient experience, and makes your marketing more trackable.

Use Social Proof

In the medical industry, trust is of utmost importance.

Especially in dermatology: no one wants to put their face in the hands of a stranger without checking the references.

This is where social proof comes in. Prospective patients care heavily about the types of experiences past patients have.

Whether your clinic is on Facebook, Instagram, Google my Business, or any other platform, your biggest fans are your most valuable marketing.

Prefer Word of Mouth Referrals

Studies show that 92% of all people rely on recommendations from family and friends, making word-of-mouth the most effective marketing tool available, online or off. But the rise of the Internet and online reviews is gaining popularity and reliability when it comes to how patients choose providers.

Conclusion

Ideas are a good starting point, but they only tell half the story. It is even more important to put your ideas into action.

Facebook and Google, to take two examples, are complex platforms. So it pays dividends to the experts who can help you execute your ideas from day one.