As a dermatologist, it’s your job to diagnose various skin conditions. But you may be having more trouble diagnosing the weak spots in your marketing. If that’s the case, you’re probably looking for some useful dermatology marketing ideas.
7 dermatology marketing ideas
The purpose of your marketing is to draw in new patients, and fortunately, there are several ways you can do that online. Here are some of the best dermatology marketing strategies to help you promote your practice!
Consider online and offline media
The Internet provides a vast number of opportunities for free or inexpensive marketing. However, traditional marketing strategies such as TV, print, and outdoor media often show good results. Unfortunately, many practices waste a lot of time and money on marketing methods that don’t bring in a lot of revenue. To put it simply, don’t put all of your eggs in one basket. A marketing approach that incorporates both online and offline media will reach a larger customer base at a lower cost.
Build an informative website
Patients typically visit your website to share medical records and obtain test results. Most websites, however, are not destinations; rather, they are simply secure post offices to send and receive medical records. You can transform your practice website into a digital media channel. You can achieve this by posting educational content, responding to comments and questions, sharing links to relevant websites, and posting information about dermatology procedures and treatments.
Invest in search engine optimization (SEO)
It is essential for dermatology practices to invest in SEO tactics for their websites because the ranking is critical to marketing your practice. This is because when the patient looks up dermatology practices online, you want to be one of the first names that show up. If you plan on growing your reach through the website, be sure to invest effort and money into effective SEO strategies. Also, content plays an integral role in website ranking as Google promotes websites that publish informative and useful content on a regular basis.
Offer unmatched patient experience: The most efficient way to stand out is by providing an outstanding patient experience. From the content available on your website to the way your team handles patients, make sure every gesture is patient-centric. An excellent patient experience is a proven way to stay ahead of your competitors. Also, you must refrain from big-picture marketing strategies and focus on specific target audience groups. Niche customers are more passionate about their beliefs, benefits and interests. You can tap this opportunity and plan branding campaigns that ignite their passions and engage them on a personal level.
Start a blog
Blogging can add fresh content to your website on a regular basis and also help with SEO. Consistently posting original content on your blog shows that you know your business and are happy to keep your patients empowered and engaged. You may provide information about general dermatology procedures, share skin care tips, announce discounts and deals and announce updates about your practice. You can promote your blog using social media and use it to engage with existing and potential patients.
Encourage online patient reviews
Reviews are one of the most efficient ways of attracting new patients and growing your practice. Encourage your positive patients to share their feedback in an online review. You can do this by sending a follow-up email thanking your patients for their visit and encouraging them to review your practice. You can offer free services and discounts to reward patients for posting reviews for your practice. With the patients’ consent, you can make their reviews public by sharing them on your website. It will not only help maintain a healthy patient relationship but will also get your name out there.
Get listed on Google My Business
You should take advantage of the free Google My Business listing, which is one of the most effective marketing tricks for a brick-and-mortar practice. Once you have created and claimed your business page on Google My Business, make sure that all of your information is consistent across all of the online directories and citations. It is important to sign up on review sites such as Healthgrades, RateMDs and ZocDoc as having positive online reviews will give your practice an edge over competitors.
Focus on social media marketing
Social media is an influential marketing tool, but it has to be utilized correctly in order to maximize benefits. Social media will continue to play a significant role in how medical practices will market their businesses going forward. You must select your social media network wisely and be sure to dedicate sufficient time and resources to market your practice the right way. Having a strong social media presence is a great way to build a brand following, which will help drive new patients to your practice.
Monitor your online reputation
There has been a steady increase in the number of patients using online reviews over the last few years. Moreover, a lot more patients are willing to consult out-of-network doctors just because of more positive online reviews. In addition to enhancing your brand image and credibility, online reviews increase the online visibility of your practice. In order to enhance your online reputation, you should encourage patients to post positive reviews on your website, social media accounts and third-party review sites.
Make use of video marketing
Mobile is not the only way to include creative strategies in your marketing plan. Online videos on channels like YouTube have proven to be very effective in marketing a medical practice. A number of studies conducted by Explainer Video Company claimed that animated videos are most likely to boost businesses by almost three times and help with SEO, online presence, and medical practice marketing
Online social media tools like Facebook provide built-in analytics that displays the channel’s effectiveness. Traditional marketing strategies such as cold-calling may be harder to track, but you can ask new patients where they heard about your practice. Collecting this data will help you determine the most effective marketing strategies.
