Did you know that there are 1.8 million searches for ‘Dentist near me‘ every month? This is the number of people who are looking for a dentist at any given time. More than likely (over 90% of searches) will not go past the first page. That means if your dental practice is on the second page, you could be out of a ton of business.

That’s why Dental SEO is so important. Whereas you may have other marketing efforts such as dental SEO, paid advertising in print media, or even advertisements that bring in organic visitors who are just browsing.

To rank on the front page and above your competitors, you need to follow some basic SEO tips. With a strong base and continued commitment, you can strengthen your rankings and grow your dental practice.

 

Step 1. Build a Mobile Responsive Website

First, you need to make sure that your website is responsive and accessible across all types of devices. This includes laptops, tablets, and smartphones. Google rewards high-ranking mobile responsive websites. Before anything else, make sure your website is highly responsive. It’s an easy win.

Step 2. Optimize Your Website Content for Targeted Keywords

It is important that your website has separate landing pages for each of the different processes you serve. And again, it is important to make sure that these sub-pages are properly linked to your website so that both visitors and search engines can find them easily.

Step 3. Claim and Optimize Your Google My Business Profile

To appear in Google’s Local Maps list, you must have a verified Google My Business (GMB) profile. When filling out your GMB profile, you’ll need to select the appropriate categories, complete the description field, and add a picture to your profile. Also, make sure that you have filled the rest of the details on the profile correctly.

Step 4. Ask your patients for reviews 

Reviews are an important factor in Google’s local search engine algorithm. If you can get more reviews than your competitors, you can get a better ranking than the rest.

People usually don’t take the time to write reviews and testimonials for those services unless they are encouraged to. So be sure to ask your patients to add a Google review about your dental practice.

Step 5. Get Listed in Local Online Directories

In addition to your Google profile, it is important that you list your dental practice on all other local directories, such as Yellow Pages, Yelp, Manta.com, etc.

By listing your business, and using accurate NAP information in your listing, you inform Google that your practice is a genuine, trustworthy practice. Every time your NAP is located on a website, it counts as a “citation” for your practice. The more and more citations you have, the higher your practice will rank in Google local search results.

Step 6. Use press releases to promote your practice.

The next step is to promote your dental website in order to continue to generate new quotes and links to your websites.

We recommend that you keep up with the press release so that you are regularly announcing and promoting news about your practice. For example, you can promote new services, seasonal offers, new employees, new office locations, etc.

Step 7. Track your results

Lastly, be sure to track your results. You will want to track your keywords, traffic, and conversions regularly with SEO. That way, you’ll know what’s working and you’ll also be able to identify your areas for improvement. Tracking is the only way to maximize your return on investment (ROI).

Conclusion

Showcasing your dental service for important keywords helps you acquire more patients. However, it takes a lot of time and effort to build a solid strategy with Digital Marketing for Dentists.

You can follow the dental marketing strategies outlined in this guide to help you achieve those high rankings with Dental SEO.

what next? Start generating organic leads and patients for your medical practice, we’ll show you how. Talk to our Digital marketing expert today and build a successful dental website in no time.