The advent of social media platforms has fundamentally altered the way brands must communicate with their customers in the modern age. Building a loyal base of followers on social media is resource intensive and, at times, simply overwhelming, especially for novice in-house employees with no instruction or previous experience.
And with 500 million tweets being sent out per day, it may seem next to impossible for your brand to be found by consumers in the fast paced, micro blogging Twitter sphere. But with 302 million active users, from a marketing perspective, this platform is just far too large to ignore.Imagine being able to target a potential customer that is on-the-go, directly on their cell phone.
Or appearing alongside or within every one of the 302 million active users timeline’s and noted as a popular and emerging trend. This type of exposure could do wonders for your company, and when sound strategy is executed efficiently, it is certainly obtainable for your business.
Inseev Interactive offers an in-house team of marketing professionals dedicated to providing custom paid advertising solutions, whether you’re looking to increase brand awareness on Twitter or hoping to harness the power of PPC advertising.
Use Our Twitter Paid Advertising Services
Our twitter marketing services work with your brand to promote and amplify its core message and values. With Twitter announcing in early 2015 updates to their timeline algorithm to show relevant content as opposed to linear updates, it’s never been more important that your brand be able to resonate with its target audience.
One of the most effective and efficient ways to tap into this pool of consumers and influencers is through Twitter paid advertising. Inseev Interactive can help your business harness customer engagement, hone and tailor your brand image as seen by Twitter users, and effectively market your brand to a wider audience.
Twitter has long served as an effective marketing tool for promotional efforts and advertising strategies. Learning how to capture high engagement rates on this social media platform can help you make a significant return on investment. By targeting both demographically and geographically, your company can quickly and significantly increase its reach and improve brand awareness amongst targeted sectors of consumers.
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The Best Advertising Methods on Twitter
Additionally, Twitter offers three distinct ways to advertise on their platform: promoted trends, promoted tweets, and promoted accounts. Our team can help you utilize each of these advertising methods to your full advantage and ensure your Twitter marketing service investments provide the best return.
Promoted Trends – While certainly the most expensive advertising option that Twitter offers, promoted trends have the ability to get your brand or message seen by the masses, often making this the highest ROI option available when taking into consideration CPM metrics.
Promoted Tweets
This advertising option gives your company the opportunity to be seen by users that might otherwise not be exposed to your tweets. With the ability to segment by interests, gender, location, device, and followers, this method is paid for on a cost per engagement basis – i.e. earning favorites, retweets, replies, or new followers.
Promoted Accounts
Separate from the aforementioned promoted tweets, promoted accounts appear above a user’s “Who to Follow” area on their Twitter homepage. As an advertiser, you can segment your audience by interests, gender, location, and followers. Ensure your ads are making it to your target demographic to better improve conversion and increase your bottom line.
Source: Inseev
