1. Cost Effective
Responsive website design can drastically cut down on development time and cost. Rather than spending the time and resources building a separate mobile website in addition to your traditional desktop website, the responsive design approach enables you to optimize your business for all the devices with a single website. One website costs less than two, and the savings can be substantial.
2. Ensures a Quality User Experience
Browsing a responsive site with a mobile device you don’t have to waste time with zooming, shrinking, and pinching your screen. The site automatically adjusts to your screen size. The simplified reading and navigation drastically improves the usability of your site. For example, According to Google’s Think Insights on Mobile, there is a 61% chance that users abandon sites that are difficult to use, this means that if they quit you site they will go to your competitor’s site and you may lose the client. Your website is a marketing tool and it’s crucial to optimize it. By providing a quality user experience on all devices, you’re on the right track to keep your visitors satisfied and coming back for more.
3. Higher Rankings in Google Search
In April, 2015 Google officially claimed that responsive design will affect search rankings on mobile devices. Why it is important for Google? Because Google’s mission statement is “ to organize the world’s information and make it universally accessible and useful.
Aug 20, 2015 and this is exactly what responsive design offers: clean and user-friendly layout. All those multiple versions of your website that you may design for a tablet and the other for Smartphone and have same articles in this different version can be dangerous in terms of content duplication.
You are probably aware of Google penalization if you duplicate the content. The benefit of responsive design is that you will only need to optimize your content for one link. The URL structure remains constant for all your devices. With Responsive design you have one URL that is easy to update and optimize your content which in turn optimizes your content for all devices.
Whether it’s a Samsung phone, iPad or desktop responsive web design makes it easy for the Googlecrawl, index, and organize content. By providing a single, dynamic version of your website to both desktop and mobile visitors, you make it easier for search engines to understand and serve your content.
Another important reason is loading time; responsive web design helps reduce page load time. Your browser also does not waste precious seconds redirecting to a mobile version. Google has already confirmed that it is using site speed in web search ranking.
What is more, as you may know, link building is one of the top tasks for SEO managers and it’s an ongoing and lengthy process to build links from trustworthy sites and when moving to a responsive design website, you can maintain all the back links that your original site has. Responsive web design enhances SEO efforts by having all your visitors directed to a single site no matter what device they prefer to use.
In SEO you need to know and manage a lot of things that are critical for Google, for example bounce rate. Search engines interpret a high bounce rate to mean the content was not relevant to the user and will decrease your site’s rank accordingly. Responsive design still lets you display relevant content the user is looking for. With responsive design, you keep all the social shares to one site, and when a link to your site is shared, it’s easily readable on any device.
All the on-page work; title tags, meta descriptions, etc are saved when using responsive design. If you create a separate site, you’ll have to do the work again and risk something going wrong or missing. Having a separate desktop and mobile site requires having separate SEO campaigns. Managing one site and one SEO campaign is far easier than managing two sites and two SEO campaigns. Responsive design is critical for SEO.
4. Efficiency
It reduces operational efforts by improving efficiency. One update to the website cascades across all device types, rather than updating separate desktop and mobile websites. If you have multiple versions of your website that you’re tracking in Google analytics think of all the time and money you can save by condensing it all into one report.
5. on-The-Go Access
With Smartphone sales on the rise, people want to be able to visit your website and find what they need easily and fast while they’re “on-the-go” and enjoy this experience rather than freaking out from poor navigation experience.
6. Increases Sales and Conversion Rate
Responsive design removes some of the barriers that having multiple sites can present, i.e. in functionality, performance and consistent look and feel. Having a website that looks clean, modern, sleek, and easy to ready creates customer satisfaction and builds trust and trust builds revenue. Your responsive website makes it easier for users to Shop Online.
If you’re selling anything on your website, a responsive design makes it super easy and enjoyable for users to browse and shop. Images will properly scale and text descriptions will be easy to read. If users will be bored with zooming and errors, if they find it difficult to shop on your website, they’ll quickly leave in frustration.
But if you have a responsive design, users will enjoy this digital brand experience and can find what they want in a nice and quickly way. People are buying online and they are using their tablets and Smartphone’s to make those purchases. To get them even more comfortable in doing so responsive design is a must. To give you some statistics, 62% of companies saw increased sales switching to responsive design.
For example, We bundies made the switch to responsive, it translated into a 188% increase in revenue. Not only have that, but mobile page views jumped 200% with doubled the transactions originating from Smartphone’s and tablets.
O’Neill Clothing saw one of the most impressive increases after their conversion to mobile-ready. Transactions went up 112.50% on iPhones and 333.33% on Android. Conversions rang in at 65.71% on the iPhone and 407.32% on Android. Total revenue cleared 101.25% on iPhone and 591.42% on Android.
As a marketer I really recommend you to start your marketing efforts with doing your web responsive!
7. Time-To Market
Critical benefit of adopting a responsive design is that it takes less time than creating an additional stand-alone mobile site. Nowadays you need to adapt to the changing trends fast.
Source: Apiumtech