What is Pay-Per-Click (PPC)?
Pay-per-click (PPC) advertising is a business model of internet marketing whereby advertisers pay a fee each time one of their adverts is clicked on.
It is, ultimately, a way of buying visits to your website, rather than earning those visits organically.
How to Set Up a Pay-Per-Click Campaign
Online marketing companies, like Assertive Media, can help you set up an effective PPC campaign.
Whether you opt for professional support or not, it is always necessary to decide on what you are aiming to achieve before you start your campaign.
Setting Up a PPC Campaign
- Decide on your goals. Are you aiming to make more sales, encourage more sign-ups, or increase interest in your website?
- Decide which search engine to advertise with and sign up to create an account. Google AdWords is particularly popular.
- Choose the keywords that people would type into a search engine when looking for your business or the services offered by your business.
- Set a bid for different keywords and select a daily or monthly budget.
- Finally, write an advert and link this advert to a particular page on your website. The web page should allow the consumer to make a purchase simply and quickly.
Once you have set up your campaign, it is important to keep an eye on it and review it constantly.
The Benefits of a PPC Campaign
A PPC campaign can benefit your business in a number of ways.
Firstly, you only need to make a small first investment. In fact, to set up an account with a search engine is free. When you add your PPC advertisement, there is no charge until someone clicks on the ad.
In addition, you can set up your own budget so there is no need to overspend or get into unnecessary debt.
PPC ads can bring instant responses and sales compared to organic SEO. That said, it is still necessary to recognise the importance and significance of organic SEO. PPC and Organic SEO can work hand in hand to effectively advertise your services.
You can also track the success of your PPC campaign. This can be particularly helpful in highlighting keywords that work, as well as the ones that are less successful.
PPC will ensure your website is getting a large amount of exposure. Google AdWords, for example, reaches consumers all around the globe!
That said, if you are more interested in local exposure, you can tailor your PPC campaign to target local consumers who are likely to take interest in your business.
Finally, PPC ads are posted at the top and top right hand side of the Search Engine Results Pages (SERPs) so will immediately boost your website, taking it straight to the top. This can particularly benefit new businesses that are aiming to get their website out there quickly.
Source: Assertive-Media
