The importance of SEO cannot be overstated or underestimated. Online search engines have long replaced phone books as the go-to resource for consumers. If customers aren’t finding your business online, their dollars are not finding your bank account. Some business owners hold firm that word of mouth is the best form of advertising. This is…
YouTube is one of the most popular video-sharing sites in the world. Whoever uses the Internet is bound to know about YouTube. It the world’s second largest search engine after Google, and hence is an attractive online marketing site. But how can you as an advertiser make the most from YouTube advertising?One of the mains…
This is the blog post where I try to persuade you to hire me. Well, it might seem like that. But really I just want to discuss the benefits that copywriters offer. And remember: if you don’t believe you need a copywriter’s help, don’t – under any circumstances – hire one. Copywriters are costly. So…
A multilingual website is any website that offers content in more than one language. Examples of multilingual websites might include a Canadian business with an English and a French version of its site, or a blog on Latin American soccer available in both Spanish and Portuguese. A multi-regional website is one that explicitly targets users in different countries. Some…
What is Pay-Per-Click (PPC)? Pay-per-click (PPC) advertising is a business model of internet marketing whereby advertisers pay a fee each time one of their adverts is clicked on. It is, ultimately, a way of buying visits to your website, rather than earning those visits organically. How to Set Up a Pay-Per-Click Campaign Online marketing companies,…
The Value of SEO Copywriting Services SEO copywriting combines two things that, unfortunately, most brands aren’t great at: SEO and copywriting. Even if you have a strong team of in-house writers, SEO is a specific industry that takes a lot of time and attention to learn. This means not everyone knows it, and even the…
According to a recent study we conducted here at Animoto, 55% of consumers watch at least one video on mobile per week and 48 percent of millennials only watch video on their mobile devices. New research from Adobe revealed that 62 percent of mobile users use YouTube for discovery and 42 percent find video through…
Grow Your Business Using Local SEO Strategies What is Local SEO? Every local company can grow their business and make more money by using Local SEO (Search Engine Optimization) strategies. In this article we’ll explain what Local SEO is and why using local search strategies can help increase your sales. What is Local SEO? (Search…
If your Business has visually appealing products or services; the Pinterest is a platform you cannot afford to ignore. Pinterest allows your customers to create an online book of your products and services, and then share with your friends and community. As an add-on when Pinterest marketing is combined with an over arching social media marketing,…
Created in 2003 as a Content Management System with a difference, Joomla currently has around 3 million websites running on it. That’s quite a feat, and it’s not without reason that Joomla is considered to be an increasingly popular CMS. After WordPress, it’s considered the world’s most popular CMS and as of October 2015, it…
No matter what kind of business you own, you need establish an online presence. While a generic website seems like an inexpensive solution, it can cost you in the long run. It’s essential that you provide visitors and potential customers with a unique experience, instead of just presenting them with the same, run of the…
Today, companies are starting to see the benefits that search marketing can have for their businesses, and are starting to push more of their efforts towards marketing on the internet. The question is, should they handle their search marketing efforts in-house, or outsource it? There are obviously pros and cons of both, but we argue…