There is a growing need for NGOs to have a strong online presence. But it requires special attention as it covers a number of subtasks that are essential to growing your organization. It can consume a good amount of your limited funds.

Importance of online presence for NGOS

That is why it is important for you to have an online presence where you could showcase your identity or service that you offer to the right kind of people looking for you as well. The Internet serves as a bridge to fill this search and find a gap.

NGO with an online presence have leverage over the other because government organizations, embassies, funding organizations, angel donors and philanthropists are searching the internet to make that contact to provide funds. In fact, NGOs themselves struggle to keep up with the running cost of development projects and they constantly look for donors to fund their new or old interventions.

Some NGOs are struggling to reach certain audiences using more traditional methods of communication, such as mail-outs and phone calls. Having an online presence is the best way for NGOs to speak to these potential supporters.

The benefits include the ability to:

• Amplify word of mouth
• Connect in new ways
• Build communities of support
• Fundraise
• Make the formerly invisible, more visible (good and bad!)
• Nurture and acknowledge donors, volunteers and supporters

Before looking at enhancing your digital presence, we begin with an assessment of your organisation’s current digital presence, and ask some questions from you – Do you have a website, is it effective? Do you have a social media account and are you posting consistent, engaging content? What is your call-to-action? These are some of the questions you should ask yourself regarding your organisation’s digital presence.