Facebook Marketing for Pulmonologists - Don't Miss the Opportunity to Grow Your Practice
Facebook is a social media platform that stirs strong opinions. Love it or hate it, though, Facebook is building out a more robust platform that can complement all of your Social Media Marketing Strategies. When you’re ready to step up your social media game for your clinic, here’s how to use Facebook for pulmonologists’ clinic practices.
Assess Your Current Facebook Pulmonologist Marketing
Start by assessing where your Facebook presence is now. To get started, ask yourself the following questions:
- Do you have a clinic FB page for your practice?
- If so, how often are you posting?
- Is your page ready for success with a good cover image and full details?
- Do you have a button set up on the page that allows users to book appointments or get in touch?
The answers to these questions can help guide the practical setup of your pulmonologist’s Facebook posts.
Find out which Pulmonologist Facebook posts resonate with patients
Once you’ve set up the nuts and bolts of your Facebook page, see which pulmonologist Facebook posts are resonating with your current and potential patients.
The easiest way to do this is to familiarize yourself with Facebook Analytics, either by installing a plug-in or by visiting your Facebook admin page to see who’s viewing what on your Page.
Your analysis will give you two key pieces of information:
Facebook Page Insights: What people are watching and how they are interacting with your content
Facebook Audience Insights: Who’s Viewing Your Page
These two pieces of information can help you better tailor your content to give your current users what they’re looking for while expanding your reach to new patients.
Get Inspired By Pulmonologist Facebook Post Ideas
Don’t think Facebook should be limited to dry, text-only posts for medical practices. Some of the most successful health care pages contain a variety of posts, including:
- Meet the team
- video and gif
- Cheap
- Polls and Surveys
- Health News & Updates
The key here is to create diverse and engaging posts that position you as a caring and compassionate thinker in your community.
Check Out Top Medical Facebook Profiles for Inspiration
Still not sure what successful Facebook marketing to doctors looks like? Turn to Facebook profiles that are doing excellent, extraordinary work. These may be local doctors in your community, or they may be nationally renowned medical practices in your medical field.
Ultimately, your analysis will help drive what you post, but looking at some of the top profiles can help gather post views.
Be consistent with your posts
Now that you know what to post, make a schedule of when to post it. Consistency is important here. Aim to do three to five pulmonologist Facebook posts a week.
Plus, a Facebook calendar helps make regular posts a snap. Look for awareness days and other holidays to stay organized and keep your posts relevant.
Automate As Much As You Can
Automation makes it easy to achieve consistency. Use the post scheduler for weekly posts, and set up automatic responses to incoming questions with a link to the website.
You can also set up template responses for the most frequently asked questions, with a link to click on if they need more information. This makes maintenance of your page easier, giving you more time to answer more complex questions or draft more engaging content.
Try Facebook Live
Facebook users spend three times more time watching live videos on Facebook than engaging with other types of content. Your business page has a simple button that lets authorized users go live whenever they want. It’s free, easy, and a great way to engage users with comments and conversations that happen in real-time.
Use Facebook Live to connect with potential patients. Some ways to use Facebook Live include:
- Providing A Preventive Care Demo
- Reviewing New Products or Services
- Checking In At Community Events
- Weekly Live Chat Offer
Consider Facebook Ads for Pulmonologist Practices
Facebook ads for pulmonologist practices provide a great ROI with very little effort. Your goals guide your strategy for your practice, so take some time to consider what you want to accomplish before diving in. more patients? Overuse of your services? Awareness of your practice?
Once you’ve set your goals, it’s easy to turn to Facebook’s Ads Manager to determine the target audience and budget. Create your ads, and you’re all set!
Conclusion
Facebook for pulmonologist practices doesn’t have to be complicated, but we know your focus is on patients.
Boost Pulmonologist Clinic can help your practice with full-scale Facebook marketing setup and ongoing monthly management. Let’s start today.
