Your practice is one of the hundreds competing for Local Online Visibility. Many Ophthalmologist Doctors are taking advantage of the Internet to grow their patient base and generate more revenue, but it can be difficult to stand out from the crowd.

This blog post will provide you with a guide on how to use Google My Business as a tool to build your Ophthalmologist practice’s reputation and search rankings on Google Search and Maps.

Google What’s My Business?

Google My Business is a free tool offered by Google that helps businesses manage their presence on Google-owned properties such as Google Search, Google Maps, and social networks.

Why do ophthalmologist clinics and medical providers need a Google My Business Profile?

Google My Business makes it easy for patients to find you! Google is the most popular of the big 3 search engines, owning more than 80% of the total search volume worldwide.

• Most searches are local
• Google My Business plays an important role in your rank
• Positive Google Reviews will drive traffic to your website

Google My Business and Local SEO

Google My Business is important to your local SEO.

As we said earlier, when a patient searches for a medical provider on Google, instead of looking at ophthalmologist doctors nationwide, Google uses the patient’s location to display local doctors in the top results.

An important feature of local SEO is Google’s “3-Pack”

When a user searches for any type of ophthalmologist practice, Google displays the top 3 Google My Business profiles near the user in the form of a map showing the clinic, and then the 4 basic information Business name, address, phone number Displays with website URL, etc.

Set up your Google My Business Profile

Setting up your Google My Business page is fairly simple. On the Google My Business homepage, click the “Get started now” button. You will be redirected to a map where you will type in the name or address of your business. Once you hit search, you’ll see a list of possible matches. If your business isn’t on the list, click the link at the bottom of the search results to add your business. When creating your business, be sure to fill out each of the following parts thoroughly.

• Add A consistent NAP
• Add a consistent URL
• claim your business
• add photos
• Add video
• choose your categories
• add your hours
• Write a short about you section

Optimizing your Google My Business Profile

It can be tough to make it into a local 3 pack on Google—and sometimes just get the Google My Business Listing. Google can be selective and has set guidelines users must follow. If you do not follow those guidelines, we can guarantee that you will not include it in Google search results and that Google may not approve your Google My Business Profile. In short, here are the best ways to optimize your page so that you appear in search results:

Completion – Complete each part of your profile. Avoid leaving any blank space while filling in your information. This means you need to list your website, phone number, exact business hours, and business categories.

Accuracy – This may sound obvious, but if your profile contains incorrect information, such as the wrong phone number, wrong business categories, or a wrong URL, your page will not appear in the local pack on search results.

Consistency – This may sound obvious, but if your profile contains incorrect information, such as the wrong phone number, wrong business categories, or a wrong URL, your page won’t appear in the local pack on search results.

Put it all together

Now that you’ve customized your Google My Business profile, you can use these additional features to make it easier for patients to make appointments or learn about new services or promotions your practice offers:

• Add Google Doctor Appointment URL to Google My Business Profile
• Attract Patients with Google My Business Posts

Conclusion

Google My Business is a big step forward for your medical practice’s local search presence on Google. By integrating all of its business assets, Google has simplified local search visibility for small businesses.

Follow the guidelines we talked about in the previous section to set up all of your listings correctly and keep them all up-to-date.