Google My Business for ENT Specialist Clinic: A Step-by-Step Guide
An incomplete or ineffective Google My Business Listing can lead patients to other local providers and practices. Here’s a guide to help you improve your Google presence.
Google has become such a necessity these days that whenever we are confused about something, this is the first thing that comes to our mind. People often search for specialists on Google and this is where the role of Google My Business comes in.
Google My Business affects your appearance on search results. It’s a free tool from Google that helps you manage your presence online as well as promote an ENT Specialist Clinic.
To attract more patients, every ENT Hospital and Clinic is required to have a Google My Business account.
Own Your Business
You must claim your Google My Business Profile so that you appear on Google search results. Local SEO has an important role here. Whenever people search for an ENT Hospital in the area where your hospital is located, it increases your chances of being in the top 3 results.
Update Your Google My Business Dashboard
There are 4 Useful Tabs that you should update on the GMB Dashboard.
Info Tab – In this tab, you can optimize your ENT hospital & clinic-related information like name, address, phone number-, opening and closing hours of your hospital, etc.
Insights Tab – It helps you to track the performance of your ENT Clinic Website. Here you can identify how many people are clicking or visiting your website.
Reviews Tab – Here you can check people’s reviews and reply accordingly. Try to answer each review.
Photos Tab – Using this tab you can add, edit or delete photos of your choice.
Add Relevant Images
The picture you add is made together. The lasting impression on the viewer, therefore, chooses the photographs carefully. for example. Instead of uploading pictures of infrastructure or equipment, it would be better to upload pictures of your team of doctors and staff. This will create a welcoming image of your ENT hospital & clinic.
Categories Selection
Choose the category of your service carefully, otherwise, people will not be able to find you. Choose a category your ENT hospital and clinic fits into. You will get a list of primary as well as secondary categories to choose from.
For example, if you are the owner of an ENT hospital then select the ENT hospital category.
Quick Response
Quick answers on each review and solving their queries make a better impression on patients who are looking for ENT hospital and clinic. This will help to gain their trust and also show that your patient’s opinion matters to you.
Review Link
Reviews play a vital role in maintaining your good reputation. You will get a unique review link in your GMB account. You can distribute this link to get feedback from happy patients.
Relevant URLs
Using relevant URLs makes your website appear real to patients and makes it easier for them to find information.
There are 4 basic URLs that every ENT hospital’s GMB account should rank high.
- Call
- Direction
- Website
- Appointment.
GMB Post
You can attract new patients by posting relevant images, videos, promotional offers, and other content. It should be attractive as well as informative to the people. It will also help in giving information about your ENT hospital and clinic and its functions.
So Google My Business is a great resource for ENT doctors if used properly. Here your potential patients can get all the information about your ENT hospital in one place. These health care optimization tips will help your ENT clinic rank higher in search results and grow your patient base.
Conclusion
As the local search continues to grow, you’ll need to keep track of the latest updates and features to Google My Business. Google will continue to optimize and improve its GMB profile. By taking advantage of these features, you will be in a better position to attract more local patients and have an edge over your competitors. If you’re interested in learning more about how Google My Business and other Local SEO Strategies can help you with your healing practice, Contact Our Experts!