Whenever it comes to online advertising, Banner advertisement is always the preferred way to market your brand. I have seen many marketers talking about that banner advertisement is not effective, and I believe that’s not true. When it comes to branding, banner advertisement is always one of the most effective way to market your service or just to make people know your brand. What really matter is design of your banner, but we will talk about some other time. For now, let me put some points to make you understand the importance of banner advertising.
Why Banner Advertising is Important for Your Brand
Advertisement banner plays a major role in brand awareness. Suppose you start a web hosting company or a SEO company, but how people will know about it. There are various ways you can market your company but what really matter is the trust factor. People remember and trust the brand they see everywhere. These days ad retargeting let your target customer sees the ad everywhere they go.
When you put an ad banner on a Website prominent space, regular reader remembers the brand name and start trusting it. Of course it’s important for you to place ads on websites which have authority and similar to your niche. Another important factor to remember is landing page, as it should be well-optimized. This technique is being implemented by Dream host in a fantastic way. Click on this link and you will know that they have designed this landing page especially for Shout Me Loud readers. It might take some time but people will start recognizing your brand. And you should blend your banner advertisement with other form of online marketing.
Source: Shoutmeloud
