The marketing strategies of the past have quickly come and gone. From receiving news the next day from someone shouting, “extra, extra, read all about it!” to being notified by any number of devices within minutes of it happening. Digital marketing and media have really changed the world.
Digital marketing is quickly growing, and with the constant, rapid advancements in technology, it seems to be evolving at a more advanced rate than ever.
It has completely changed the framework in which companies attempt to reach their target audience, even just in the last 10 years. Utilizing digital marketing allows your company to engage with customers on a much more frequent, personal basis. Having the ability to respond to customer questions and concerns gives the opportunity to share positive feedback over a platform that is being seen by an entire, possibly new audience.
- It’s easy to see now why the use of social media through marketing strategies is being adopted more and more.
- It is faster
- More users friendly
- Adaptable
And efficient, while also providing more specific feedback
Creating a digital marketing strategy, which incorporates social media, is imperative for success. Having a strategy gives a general direction to follow in terms of providing an objective when using a digital marketing plan and what exactly is hoped to be accomplished from it. Once the strategy is in place, it also helps optimize overall performance because it frees up time to review things such as analytics. This helps gain a more accurate look at how the strategy is performing.
Linked In
Digital marketing LinkedIn While brainstorming for the company’s plan of attack, it is important to consider all possible social media platforms that can contribute to the success of the marketing plan. One of the most undervalued, yet useful platforms are LinkedIn.
LinkedIn has become a major part in how people market business to business. It’s advantageous because according to Brandon Doyle in an article written on the website Business to Community,
LinkedIn is actively used by over 135 million professionals across the world. That’s why if you haven’t already considered utilizing LinkedIn, the time is now.
Applying a new aspect to the company’s strategy can be tough, even a little nerve-racking at first. That’s alright, don’t sweat it. The learning curve that comes along with it is natural, yet worth it. Sometimes, the hardest part is just getting started, so here are four things you can takeaway from this that will help aid in the addition of LinkedIn to your company’s Digital Marketing strategy.
LinkedIn Tips for Businesses
Create a page that portrays a positive online presence
Through the photos posted, info shared and posts created, be sure that the page creates a presence that displays the company’s ideal image to the customer.
Engage for a loyal audience
The best customers are repeat customers. The old way of marketing was about creating content that was mass distributed to an audience without any real, tangible feedback. Through LinkedIn, you're going to get shares and start conversations revolving around the content you share.
- Run paid ads
- A great way to ensure that your company will be seen is to pay for ad spaces on pages.
- Back to the drawing board
After a set period of time, it’ll be important to review and analyze how your marketing plan has performed thus far. Once reviewed, it will help propel you to the next step.
Source: Inner Action Media
