SEO copywriting was certainly a legitimate service in the days when keyword stuffing and density were factors to consider in making webpages more visible in organic search. Nevertheless, great content remained the core of successful digital marketing campaigns over the years.
You might think that the old approach to creating SEO articles is a thing of the past. But in reality, content that gets highly ranked on search engines is what many marketers are still aiming to achieve. The name of the game might have changed. The methodologies and approach may have tremendously evolved as well. But the goal still remains the same.
I’ve been writing about SEO and content marketing for the past six years. Here are the eight most important lessons I’ve learned.
Target Multiple Keywords
- Choose and focus on writing topics that can target multiple keywords. This will ensure that your content can consistently drive traffic through search.
- It’s conventional wisdom for content to target a primary keyword. However, many marketers forget to maximize their content’s potential by including and targeting secondary search terms (long tails). That’s often enough to amplify its ability to attract more organic traffic in an extreme way.
Improve Readability
Readability has a direct impact on user engagement metrics, which is one of the most important areas that Google looks into in ranking webpages nowadays. In the last
Search Ranking Factors Survey by Moz, reading level was recognized by several experts as a mid-tier ranking signal for page-level keyword-agnostic features. But many things have changed in Google’s core algorithm over the past couple of years, and user experience is playing a much bigger role now.
LSI and TF-IDF
As I mentioned earlier, Google has become smarter in processing and matching queries with relevant web pages from their indices. Latent Semantic Indexing, a process search engines use to understand words and term relationships, has also evolved over the past decade.
Source: Convinceandconvert
