Local Search Engine Optimization (SEO) is about increasing your local search visibility (especially on Google) to a target audience located in a particular geographic area.

If you serve clients locally – as an oncology doctor clinic business or as a service provider – you should focus on improving your local search presence so that more potential customers can find you and reach you. Can you

Optimize Your GMB Listing

First, be sure to claim and optimize your Google My Business (GMB) list. Your GMB listing can help more locals find your oncology clinic online.

Make sure the information you use is accurate. Upload fresh photos and posts to your listings too.

If any details like your address or phone number change, update your GMB list immediately.

Is your healthcare business listed on healthcare directories or other online websites? Make sure your name, address, and phone number (NAP) are accurate.

Updating your listings on other directories can help people find your oncology clinic. It can even boost your local SEO ranking!

Create Location Page

About 50% of all searches on Google are asking for local information. About 97% of people also search online to find local businesses. Creating a location page on your website can help these users find your healthcare business.

Create a location page for each office location you own. Then, use Choose Location-Based Keywords for each page. The focus keyword should appear in:

• URL
• Page Title
• Header
• Opening and Closing Paragraphs
• Image Alternative Text
• Meta Description
• Image Title
• Main Part

Consider Local Interests

Stay up-to-date with the keywords people are using to find your healthcare business. Then, use your keyword research to create fresh content for your website.

Pay attention to long-tail keywords that include space words and phrases.

Maintain your content creation strategy to continue exposure for a range of local searches.

Develop a Link-Building Strategy

Quality backlink building is essential for any SEO strategy. Try guest blogging on other websites related to the healthcare industry. You may consider working with an influential person like a doctor.

Don’t forget the internal links as well. Internal links can direct readers to other pages on your website.

Your clickthrough rate will improve, which can increase your local SEO ranking.

Improve User Experience

As you start using these local SEO tips, don’t neglect your website. If your website is out of date, outdated or slow, it can hurt your SEO ranking. Instead, update your website with the user experience (UX) of the visitor in mind.

Google looks for websites that provide users with a positive, easy-going experience. Visitors should easily find what they are looking for on your site. If they have difficulty navigating your content, they will leave.

As a result, your bounce rate will increase. Your local SEO ranking may drop due to the high bounce rate.

As a result potential patients may struggle to find your healthcare business.

Keep up with Algorithmic Changes

Google’s search engine algorithm changes continuously throughout the year. As the algorithm changes, new SEO trends also develop. Staying up-to-date with the latest changes and trends can benefit your healthcare SEO strategy.

Conclusion

Local SEO is a marathon, not a sprint. So don’t get discouraged if you don’t see immediate results. However, if you follow the steps above, you should definitely start seeing an improvement in your local visibility over time.

Feel free to contact us at any time if you have any questions about using our tools in your local SEO journey.