Sometimes, it’s easy for those of us in the SMM industry to forget that – to the ordinary person – the world of social media monitoring can be a confusing one.
We’re guessing that if you’re reading this, you either already know of us and therefore have some knowledge of social media monitoring, or you have come here through a search engine, in which case you may know very little (if so, hi, we’re Brandwatch, a social media monitoring company).
Today we’re taking it back to the very basics, and also addressing some common misconceptions about monitoring. So, here goes, some answers to the most common questions we see:
Firstly, what is social media monitoring?
In basic terms, social media monitoring is the act of using a tool to listen to what is being said across the internet; monitoring media not just from traditional publishers, but on millions of social sites too.
It sometimes also goes by the name of, or is bundled with, Social Listening, Online Analytics, Buzz Analysis, Social Media Measurement, Social Media Intelligence, Social Media Management, SMM (also the acronym for Social Media Marketing, confusingly) … we could go on.
Source: Brand Watch
