Social Media Optimization (SMO) refers to the technique of optimizing or filtering your website so that your content and brand awareness is easily spread through social mediums and online communities by visitors to your website.
In other words, SMO allows you to make your website more visible to social media users who are increasing exponentially day by day. One of the most common examples is the use of various social media icons on websites to ensure that the user can quickly share the content, discussion, or responses on your websites with their friends on various social media sites.
Social media optimization is becoming increasingly important for search engine optimization.
Search engines are now increasingly utilizing the recommendations of users of social networks such as Facebook, Twitter, and Google+ to rank pages in the search engine result pages. So, when a webpage from your site is shared or ‘liked’ by a user on any social media platform, it counts as a ‘vote’ for your website. Each vote is counted while evaluating your website’s rank by the search engines. So if you invite users into your website conversation rather than merely broadcasting a message, and if the content gains more and more ‘likes’, the chances of improving your website ranking is higher.
If you apply Social Media optimization techniques aptly, you can attract traffic from both social media sites and search engines. The ultimate goal is to bring your fans to your social media page.
Facebook Optimization
Why is it important to optimize your Facebook profile?
This must be a question in your mind too. After all, Facebook is a site where we connect with most of our family and friends. Social media is growing by leaps and bounds and in such a scenario, it is imperative that you maintain a good social media presence all around. Whether you know it or not, your network on social media plays a vital role in achieving top search rankings for your website too. Social media optimization is about making your content widespread and letting as many people as possible view it. We set up and optimize your Facebook profile in a way that creates traffic and link value, and thereby helps to improve your search engine rankings.
Twitter Optimization
Why is it important to optimize your Twitter profile?
Like Facebook, Twitter also gives you an opportunity to connect with your prospective customers. Twitter is an amazing and powerful site where you can promote your business, extend the reach of your brand to potential customers and make a relationship with them. You can share your views, thoughts, and at the same time, connect with your industry’s leaders and stay updated with what they have to say about current market trends. However to ensure that your customers and leaders connect with you, your profile should be optimized accordingly. In case you are thinking how to do it, we are there to set up and optimize your Twitter profile
Linkedin Optimization
Have you optimized your LinkedIn profile and employed the new design and look, featured by LinkedIn?
LinkedIn is a professional social network site and is very effective for promoting your business and achieving B2B conversion. With the new layout, it is much easier for people to find, follow and engage with your ‘Company Page’. If you have not optimized your site and made use of these new features, you are losing out on the advantage LinkedIn is providing for you to build your brand and expand your professional network. In case you are thinking how to do it, we are there to set up and optimize your LinkedIn page.
Google+ Optimization
Why it is important to optimize your Google+ profile?
It’s more important than ever to make sure your Google+ profile and page are optimized to support your business goals so you can extend your marketing reach. Similar to LinkedIn, certain fields of your Google+ profile feed into search results. The best way to be found is to repeat relevant keywords that apply to you or your industry. It should be noted that queries seem to favor the verified, which is only possible if Google reaches out to you directly (if you’ve been added in a large number of circles). We, at iDreamBiz, can really help you gain more business by optimizing your Google+ circles
Source: Idreambiz
