As an Andrologist, this may not be your area of expertise, but that doesn’t mean you don’t want to see your practice optimized for growth. Thankfully, setting up a verified online presence through Google My Business is one of the easiest places to start.

Stay Updated

Google isn’t a big fan of business that isn’t verified, especially if they have a website. The first step you’ll want to take is to set up an account with GMB and claim your practice list so that you can be verified through Google. Once claimed and verified, your practice feels more authoritative to your patients and Google, and you will be more likely to be seen when people search for your services.

Choose the Right Categories

Did you know that GMB has over 3,000 categories that you can choose from and allows you to choose up to 10 for your business? While best practices suggest that you don’t choose many, the GMB categories tend to be very specific, so you shouldn’t have trouble narrowing down anything.

Prefer Custom Photos

It can be tempting to opt out of a professional photoshoot and choose stock photography for your listing instead. But most patients (60% to be precise) prefer to see authentic photos of you, your staff, and your practice before scheduling an appointment. Showcasing your facilities, technology, and other attractive aspects of your practice can help ensure that patients make more confident decisions in choosing you rather than a competitor.

Encourage Review

Not surprisingly, patient reviews can make or break your practice’s Online Reputation. Positive reviews have a double benefit: making a new patient more likely to pick you up and be seen and trusted by Google. Naturally, the more positive reviews you have, the better your chances of growing your online presence and the number of new patients scheduling appointments.

Keep Watch

It can be tempting to complete all of these preparatory tasks and then leave your GMB Profile alone. But as with your website and social media accounts, it’s a good idea to regularly check and update your listings. You will be able to respond in a timely manner to patient reviews, especially since approximately 90% of customers will read the business’s response to reviews before making a decision. Monitoring is also recommended as anyone can suggest (and make) edits to your listing and you’ll want to keep an eye on your profile. Regularly logging into your GMB Account is also the perfect time to connect with potential patients via Google Post.

Conclusion

Google My Business is one of the simplest marketing strategies you can take that can result in long-term benefits. If you’re having trouble setting up your listing or seeing all the benefits of having a GMB, we’re ready to help. Our Andrologist SEO experts help our clients to set up and maintain their GMB accounts on a daily basis and can optimize their listings as well. Contact one of our practice development experts today by calling +91 888-22-66-111.