Top 10 Facebook Advertising Features You Should Be Using in Marketing Your Neurologist Clinic
Are you using Facebook Ads to grow your Neurologist Clinic? If not, you should be – Facebook has a wide range of great ad formats, targeting options, and campaign types.
Here are the top 10 Facebook advertising features to consider in your marketing.
1. Lead Ads
In addition to being cheap and insanely effective, Facebook Lead Ads totally eliminate the need for people to visit a landing page on your Neurologist Clinic website.
With Lead Ads, you can acquire vital contact information from potential customers who are using Facebook on a mobile device.
These ads can be used to attract people to sign up for your email newsletter, offer deals or discounts, schedule appointments, and more.
2. Video Ads
Video ads are a fantastic and inexpensive Facebook advertising option, with prices as low as a cent per video view.
Facebook video ads are more memorable than traditional text and image ads, and they increase your Neurologist Clinic engagement. Simply upload the video to Facebook’s native video player, change the description, thumbnail, budget, and targeting, and go.
3. Engagement Ads on Wall Posts
Engagement ads can help make your Neurologist Clinic’s Facebook Page appear more popular to those who visit it. Facebook will only show this type of ad to the people who are most likely to interact with your content – reacting, commenting, or sharing.
4. Remarketing
Facebook re-marketing allows you to reach out to people who have already interacted with or looked at your Neurologist Clinic. Perhaps they came to your website, took some sort of action in your app, or gave you their email address or phone number.
5. Interest Targeting
Interest targeting on Facebook assists you in locating people who are likely to be interested in your service. You can target a specific audience based on their interests, activity, and Pages they’ve liked. You can also combine interests to expand the reach of your ad.
6. Demographic Targeting
You can target people depending on where they live, their age, gender, their political leanings, their work title, or specific life events. Facebook also offers financial targeting, which allows you to specify that your ads should only be seen by people who earn more than a certain amount of money.
7. Behavioral Targeting
Facebook’s behavioral targeting enables you to may reach out to users based on their purchase history, intent, device usage, and other factors.
Facebook allows advertisers to target audience segments based on dozens of different purchasing behaviors after connecting that data with user IDs.
8. The Facebook Pixel
Facebook’s tracking pixel tracks actions that occur on your website as a result of your paid ads. You only need to add some code to any pages you want to track. Actions include things like adding an item to a cart, browsing content, making a purchase, and finishing registration. The tracking pixel will help you track conversions, improve ad targeting, and learn more about Facebook users that visit your site.
9. Website Conversion Campaigns
When the goal of your ad is to convince consumers to do something particular on your website or in your mobile app, you should employ conversion campaigns. Whether it’s completing a transaction, adding something to a cart, or viewing a page, you determine the activity.
10. Carousel Ads
Carousel Ads allow you to show up to ten pictures or videos in the same ad unit. Each image or video on your website might point to a different page.
Conclusion
Facebook ads have many hidden gem tools and features that are often buried in the complicated interface. By utilizing these amazing features, you can take your Facebook ads campaigns from good to better!
