Top 5 Local SEO Strategies For Fertility Clinics and Hospitals
Looking for the cheapest and most profitable way to generate more revenue for your business? You have found it. With Local SEO, customers will flood your clinic, and your phone inquiries will resonate throughout the day. If you think this is some bogus claim, check out these Local Seo Statistics:
- 46% of all Google users search for local information.
- 72% of patients visited the clinic within five miles (8.05 km) after performing a local SEO search.
- 88% of patients visited or called a physical clinic within 24 hours of performing a local search on a mobile device.
- The impact of mobile devices on local sales will exceed $1.4 trillion (in 2021).
Step 1: Select your keywords
First, sit down and make a quick list of keywords that refer to your hospital’s services. For example, you can choose “Fertility Hospital“, “Fertility Clinics Near Me” or “IVF Center“. When your list is long enough, sign up for a free Google AdWords account.
You can ignore the sections on creating and funding an advertising campaign. What you want is access to Google Keyword Planner. This free tool lets you see how much traffic each keyword gets, and suggest related keywords
Step 2: Optimize your keywords
Now that you have the final list of keywords, you can proceed to the optimization. There are 2 places to optimize—your GMB profile and your Website. Here’s what to do:
- Google My Business
- Website Optimization
Step 3: Create Citations and Links
With your Local SEO Campaign in place, you are ready to build Citations and Links. Both improve your Google ranking by increasing your online reach.
Step 4: Ask for a Review
Customer reviews are important to your Local SEO Campaign in two ways. At first, they may convince hesitant prospects to give you a chance. Second, they assure Google that your business is a legitimate business. All reviews can help, but the fastest ranking growth will come from Google My Business reviews.
Step 5: Track your results
Tracking Your Results is the only way to know which parts of your local SEO campaign are working well, and which parts still need a little work. You can analyze your data in many different ways, but there are three important main metrics:
- Rankings
- Traffic
- Conversions
Ready to get started?
Now you understand how a targeted local SEO campaign will help you build your patient list. Work through the steps in sequence, and complete each step completely before moving on to the next. Here is a brief description of the 5 steps:
- Keyword research
- Keyword optimization
- Citations and Links
- Reviews
- Tracking
Want Help With SEO?
At Main Street ROI, we help hospitals and private clinics attract more local customers through Google. If you want help with your local SEO, Contact us for a Free Quote.
