Top 5 Step to Step Guide to Local SEO for Chartered Accountant
What do they do when a potential client needs to find an accounting firm in your area? Chances are, they turn to Google. They search nearby firms, read reviews and view photos to get an idea of your business. If they are comfortable with your company, they approach you. But first, they have to find you—and that’s where Local Search Engine Optimization comes in.
Do you want your business to be more easily found in local search results? Here’s a 5-step guide to improving your local SEO on your website and elsewhere online.
1. Put Your CA Firm on the Google Map
When you view the search engine results page for a local search query in Google, you’ll notice that page 3 displays a map with details for local businesses. It’s called a ‘local 3 pack’ and it’s relatively easy to get listed on. Fill out the Google My Business directory listing as completely as possible and anyone searching around for local terms will have the opportunity to see your business listing.
2. Encourage Customers to Leave Reviews
Online reviews can determine how search engines place your CA Firm in their search results. Google rewards business owners who respond to reviews quickly because it’s a clear indication that the business values customer feedback, so make sure you regularly check reviews on your business listings. High-quality positive reviews are likely to increase the visibility of your listing, so it’s a good idea to send customers a link to your review page in your email or post on social media to encourage customers to write reviews.
3. Create Links and Mentions
The more quality and reliable information search engines can find about your practice, the more likely your website will appear in search results. Google finds links to your website from other quality websites in the accountancy industry. It also looks for mentions of your practice in listings on local news sites and directories to determine how well-known your practice is and how prominently it should display the website in its search results.
It’s worth spending a little time to see if you can get a link to your website from the partners you work with and local news websites, as well as listing your practice in online directories.
4. Take NAPs Seriously
NAP in local SEO refers to the name, address, and phone number of your business. Search engines look for uniformity in these descriptions across the web, so you must ensure that they are the same everywhere where your CA firm is listed. The Local Business Listing Scanner from Yale can help you find every location where your CA firm is listed and highlight what you need to fix. This tool will also help you find a quality directory to list your CA Firm.
5. Optimize your website pages to target local search queries
To further improve your website’s ability to rank for local queries, simply adding your location to the title and words on your homepage can help. You should also add the ‘NAP’ of your CA Firm to help search engines verify these details.
If your CA Firm targets slightly different geographic locations, you should ensure that your website has separate pages for each location. You should also add all these different places to your Google My Business list to make sure all places in their immediate area have a chance to appear for local searches.
Conclusion
Are you ready?
Now you know why local SEO is absolutely vital to driving more prospects for your accounting firm. Work through the steps in sequence, and finish each one completely before starting the next.
Want Local SEO Help?
At Muniwar Technologies, we help accountants attract more local customers through Google. If you want help with your Local SEO, contact us for a free quote.
