Customer relationship management (CRM) is an approach to manage a company’s interaction with current and potential customers. It uses data analysis about customers’ history with a company to improve business relationships with customers, specifically focusing on customer retention and ultimately driving sales growth. If you’re a small business owner, you know how important customer relationships are for success.
Advantages of Implementing an Open Source CRM Software
- Enhanced customer experience with the company
- Total clarity of processes
- Transactions will be faster
- Efficient management of data
- You can view past purchase patterns and customer preferences
- System transparency
- You will have complete administrative control
- Get better insights into the productivity of sales team
- Automated alerts, emails and reminders so that you do not miss anything
- Special features and options designed for customer and sales representatives
- You can easily analyze market trends
- Can be used from multiple locations and can be used in multiple languages
- Flexibility and scalability
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