Before we know why SEO outsourcing in India has been significant for companies leading the business market virtually, knowing why we need SEO is a sure shot way to come across the right flow of information!
SEO, commonly known as Search Engine optimization, made it easier for both users and search engine robots to understand your website. But with constant change, SEO has made it better, wiser, smarter for businesses to compete for attention and placement in the search engine.
While SEO has a general terminology for everyone, looking for an SEO firm stands for different expectations. If not thousands, choosing from hundred different options out there can be baffling for any business.
Since each firm is slightly different, a business needs to select a firm that is the best fit for their needs.
Once a business decides to outsource SEO work, they will need to make the decision whether to outsource it to a firm based in their country or to outsource it to a foreign country this varies based on different viewpoints.
Since India is one of the top countries that SEO is outsourced to, let’s take a look at the pros and cons of outsourcing SEO to India:
Pros of Outsourcing SEO
Before you decide to outsource your SEO, it is necessary to consider all the information.
(1) Cost
If you hire a professional SEO firm for Internet Marketing, you need not to train your own staff, which is good news. Why India?
The competition between different firms has led to the availability of services but uniqueness comes with integrity that too in budget-friendly prices. Thus, finding the right firm as per your expectations is the ultimate quest for you. This saves both time and money. Regardless of the budget, one should always keep in mind that outsourcing will save you a lot of money and it is definitely one of the crucial factors here.
(2) Expertise
SEO calls for expertise in a wide variety of on-site and off-site activities that needs someone to be creative on one side and technical on the other.
To run an effective business campaign, a list of skills is needs involving technical specialists, strategists, researchers, copywriters, editors, content outreach specialists, Web designers, front-end developers and back-end developers those are familiar with SEO best practices.
Businesses that are having enough capital to invest initially, they try to perform SEO by themselves. That is a big mistake.
Search Engine Optimization isn’t just a definition but an in-depth study on techniques and theories that are implemented by experts to make a business website reach in the top 10 search engine rankings.
You have to stay in the loop and constantly learn new things. To top it all off, methods and processes constantly change. It requires a lot of time to adapt new, efficient procedures. Most of the website owners do not have this time at their disposal.
Outsourcing SEO seems like a perfect solution. Combination of price and expertize will make them more than worth it.
(3) Lasting Solution
In contrast to any other marketing technique, SEO is certainly a lasting solution. While deciding over SEO outsourcing in India, do give preference to the ones having separate department which will exclusively deal with this type of marketing.
Businesses, generally, think of starting an in-house team for SEO. But, the question of money still remains. It is best to have an outsourced company and start working with it on the terms mutually decided.
Building a relationship with an ambitious foreign organization will go a long way and it will be the best financial option.
Conclusion
You can never be too alert. Although most of the names in SEO outsourcing industry are willing to work as it should be, you will possibly encounter those that are not. To avoid such experiences, it is best to have some prior knowledge that will tell you how to tackle in people like these.
SEO is quite specific in that regard. Hiring a bad person will not only lose you money but it can also endanger your website. With these tips, you will know what to look for and how to prevent it from happening.
Have you had a negative experience when outsourcing SEO? Share it in the comment section bellow!
Cons of SEO Outsourcing
Though, it is affirmative about all when it comes to outsourcing SEO in India . But, where there are pros of something, there are cons too.
Time Zone Issues make it challenging for businesses existing in US, UK and others.
Time Zone Issues: Time difference could be a problem during holidays or weekends when the time zone is not the same. This is both a pro and a con in its self. Clear and consistent communication is the key to bridging these gaps.
says, customers do research online before they make any purchase.
But the million dollar question is where the search results come from?
From driving traffic to ranking higher on search engine results to maximizing advertising campaigns, SEO can help a business build its brand, expand its reach and, ultimately, increase revenue. SEO doesn’t just happen on its own, however.
If you don’t know the first thing about SEO, don’t worry. Here are some of the finest yet pocket-friendly SEO tools to help you understand and improve SEO for your small business.
And, what’s better than going straight to the source in order to improve your SEO? As the leader in search, Google offers several SEO tools for businesses, namely:
Google Analytics— Why is this on top of tools? The answer is simple: Because you need to know what kind of visitors you are having on the website presently and how you need to work out on the targeted prospects.
You ll love the way how this tool simplify answer to each of your queries such as what’s the:
- Real-time
- Number of clicks or audience
- Acquisition
- Behavior
- Conversions
Track if and how keywords are driving traffic to your website, is another great feature you will find via Google Analytics.
Once you will install the Google Analytics, you will need to wait a bit so that it can gather all details you might need an answer for and then start reviewing on the daily basis.
Google AdWords— Not just it boosts business with the exponential possibilities to get more visitors and sales, Google Adwords is really easy way to get your money’s worth and give good returns on investment.
Now, that won’t be making 10s into 100s and so on initially but if you get it right, a 900% ROI is definitely in reach.
Help find your business with the right keywords based on search volume.
How keywords help? – is when customers search on Google for something and you will be seen by them at the very moment. You just have to pay when they click to your website further.
To start with:
- Set a fixed budget. It can be as little as $25. That’s enough to get started.
- Keep it easy like an uncomplicated interface. Do as little as understandable in the first go.
- Be faithful to have desired results. Those who won’t, it may become a quitting game and thus no results achieved.
Google Search Console– If you aren’t aware of the Google Search Console then here is the short intro to it. Google Search Console is the new version or name of Google Webmaster Tools.
Not just leading the informational base is the purpose, this tool does all the Research about your website such as how many people are visiting your site on regular basis and how they are finding it.
Also, how many visitors of your websites are divided on a mobile device or desktop computer, and which pages on your site are the most popular.
Get access to detailed reports, website data and a library of resources to improve your website in Google Search results.
Woorank– Woorank is a website analyses tool that helps you analyze your complete site properly and thus marketers reveal opportunities for optimization and improvement.
Talking about an SEO firm that uses Woorank must know that overuse of keywords makes search engines automatically categorize your site as spam and thus help you avoid such mistakes that can cause lasting effects on your website ranking.
Ahrefs – Ahrefs has been known for its powerful setup of social media & SEO tools.
Most SEOs know it as a “backlink checker” that competes with Majestic and intelligence/analytics tools with smaller indices like Moz & SEMRush. But “backlink checker” grossly undersells Ahrefs as a marketing suite.
There’s a lot of information to soak up, so don’t rush through the results page. Review each section in great detail, making note of any data that you can use to improve your SEO and marketing plan in the future.
Answers to questions that may be bothering!
Though the above-mentioned tools play significantly in determining whether an SEO company is most updated and deserving enough to handle your SEO expectations, certain questions might have risen up in your mind till now which are as follows:
Q. How long does it take SEO to work?
Ans. When you will hear about SEO procedure taking slow leap of 4-5 months to get your website crawled, ranked and start displaying results, and then it is generally accurate. But this 100% stands right when the time counted for desired results is 12 months or approx. Based on how genuinely yet on-time an SEO company will bring results for you, the selection should be meant.
Q. Why am I getting lots of visitors but no sales?
Ans. There could be many reasons for your sales going nuts but accommodating visitors’ clicks like you may be acquiring wrong traffic or your offer isn’t compelling enough or your interface is too complex for an easy-going customer to understand it in the first time.
Q. How do I SEO my URLs?
Ans. Should or shouldn’t I SEO my website URLs? Should the URL be short or is there any space for extra’s? Should it be stuffed with keywords or not? – are some of the questions included in this category
Well then quick answers to these queries are as follows:
- Strip your URLs of stop words like ‘a’, ‘of’, ‘the’ etc.
- The length of your URL isn’t really a factor in this. Keep it short, simple and logical instead.
- Keep in mind that Meta titles and descriptions are cut off at 512 pixels, and so is your URL – as you can see above.
- Don’t use underscores, as these connect the words and make them into one. Dashes are preferred.
Q. What’s the difference between White Hat and Black Hat SEO?
Ans. Like the names define it – White Hat SEO, of course, is the right way or good practice to achieve high search engine rankings whereas Black Hat SEO tries to improve rankings with the techniques or ways that are not accepted by search engines and involve tricks.
The results could seem fruitful by Black Hat SEO as well but not for long. To get the right thing placed, outsourcing SEO to an Indian firm having right knowledge about the industry is a must.
Conclusion: Nobody knows when and how SEO changes like it has been till date but one thing is for sure: it always results in better business growth if you strive to move your website to the top of Google for your target keywords with the help of right SEO techniques or right professionals out there to help you achieve one.
Source: Imarkinfotech
