Have you been hit by a penalty, or perhaps suspect as much? If so, columnist Chris Magentas recommends these diagnostic tools for identifying, assessing, and fixing site issues. Google penalties can be a major setback, but regardless of why your site gets hit, it’s vital that you take quick and aggressive action to recover your…
It goes without saying that you want to make sure people are able to find your website in online searches, which is why you follow best practices for Search Engine Optimization (SEO). But what if your site’s content is in multiple languages, or contains content specific to certain countries? How can you make sure you…
Landing page optimization is big business for successful PPC campaigns. Google’s weighting of where a paid ad will show and how much each click costs is factored, in part, on the quality of the landing page the ad leads to. But, on the SEO side of things, you don’t hear a lot about “landing pages.”…
Blogging platforms have come and gone, but not WordPress. Since its inception in 2003, it has gone from a simple and ubiquitous blogging site to a preferred and preeminent open source web development platform. It’s the most widely used content management System and according to Yoast, accounts for 20-25% of all new websites. From Topnotch publications such as The New…