Web development refers to building, creating, and a maintaining websites. It includes aspects such as web design, web publishing, web programming, and database management. While the terms "web developer" and "web designer" are often used synonymously, they do not mean the same thing. Technically, a web designer only designs website interfaces using HTML and CSS.…
It can be easy to believe that publishing content on the web is a straightforward process—and in some ways it is. You do come up with topics, pump out content, and repeat the process over again, working hard to streamline your craft. Still, knowing where to start on the journey of that process can be…
Content Writing Services for Websites Well-written content helps you sell more, and by the end of the day, that’s what matters the most. Your website content isn’t just a linear arrangement of words, it’s a manifestation of your core values and what you actually want to convey to your visitors. My content writing services for…
Using an online marketing campaign in order to build a business is crucial these days. In fact, one would be insane to not utilize online marketing because failure would be imminent if the online space was ignored. There are several components that come together to create a successful online marketing campaign and all of them…
The most effective marketing campaigns start with a solid branding strategy. An overwhelming number of new businesses hear the term “branding” and run scared in the other direction. There’s a startling misconception that branding is something that only big, established businesses need to worry about. The reality is quite the opposite. Every brand, especially a…
Higher education has become a highly competitive industry. UT is challenged to recruit and retain the best and brightest students, faculty, and staff. It must build and maintain widespread public and legislative support and create and keep a loyalty and close connection with alumni and donors. The university must create a consistent, powerful identity that…
In digital marketing context, a branding campaign is an advertising campaign for which visits, leads, conversions or other forms of immediate direct responses are not the priority. The goals of a branding advertising campaign are to favorably develop brand image and awareness. Branding campaigns are the more common form of campaigns on traditional (offline) advertising…
Columnist Michelle Cruz outlines some recent developments in Bing Ads and makes the case for this cost-effective PPC platform. Gone are the days when Bing took years to catch up to the new and innovative applications Google had launched within AdWords. In recent months, Bing Ads has been able to quickly implement comparable tools and…
Drive more leads, phone calls, appointments, visits or purchases for your small business by using paid search advertising with Bing Ads to reach customers who are interested in your product or service. Ads created with the Bing Ads platform display across Microsoft platforms and devices including Cortana and Office, as well as partner websites in…
Every day, millions of people type keywords into search engines, looking for products and services. With search advertising, you create ads and bid on keywords. One of the locations your ad may appear is the “Ads” section of search results pages. Whether customers want to purchase a product, request a service or sign up for…