Social media marketing is essential for successful dentist marketing. But as you may have already discovered, simply creating a social profile for your dental practice will not bring you much success. There are extra steps you’ll need to take to attract attention and get the most out of your dental social media efforts. We discussed those steps in this blog.

Messenger Apps

Social media should clearly be part of social media marketing for dentists. Many dentists never consider social messaging apps like WhatsApp, Viber, WeChat, and Facebook Messenger. Keep in mind that the number of users on these apps is very high.

Share Your Content

90 percent of healthcare and dental professionals are social media consumers, but only 1 percent are content creators. This means that your dental practice has a real opportunity to create and share your own content.

Link to Your Website

Sharing blog content isn’t the only way to drive patients to your website from your social media accounts. When you add a link to your social media post to your homepage, contact page, or any other website page, you are paving the way for potential patients. Adding a website link takes your post to the next level in terms of user experience, as you are giving the user more to engage.

 

Create and Use Branded Hashtags

If you are still confused about how to use hashtags, leave the social media platform and think of them as keywords. When you use hashtags, it basically links your content to the hashtag, making it easier for users to find it. Use branded and unbranded hashtags just like keywords in your blog.

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Go Live and Use Stories

Every major social platform now has the ability to share content that is only available for a specific amount of time. This type of sharing creates a sense of urgency among your audience and a feeling you don’t want to miss. If you advertise that you’ll be going live on Facebook or Instagram and you create some excitement about the topic, you’re more likely to make a video and show it to a lot more people, not just users to see it. to say for. on your website or any other platform.

 

Conclusion 

To successfully market your dental practice, you need social media to be an important part of your marketing plan. This includes using Facebook, Instagram, YouTube, or all three to connect with a larger audience, share your knowledge on dentistry, and build a community of loyal followers who are interested in your service.

Need help with your strategy? Core Dental Solutions is here to help! Schedule your free consultation here and work together to make sure your practice is on top of this pandemic and ready to take on more new patients.