Google is cracking down on spammers in an effort to improve user experience and employs manual penalties and algorithmic updates in order to target and demote these manipulative sites. Unfortunately, updates can hurt legitimate businesses who were ill-informed, worked with the wrong “SEO” firms, or who felt that these tactics were the only way to stay competitive. you can recover from penalties and updates, and it is possible to compete without putting yourself at risk in the future.

Google Penalty is a penalty that is put on a website by Google and it can occur due to various reasons like a Google Algorithm update, a manual penalty, or over optimization of the website, among other reason. This can cause your search engine rankings to dip, and it can cause even the top ranking websites to vanish in the secondary search results. The change aimed to lower the rank of “low-quality sites” or “thin sites”, in particular, “content farms”, and return higher-quality sites near the top of the search results.

Google Penalty is a penalty that is put on a website by Google and it can occur due to various reasons like a Google Algorithm update, a manual penalty, or over optimization of the website, among other reason. This can cause your search engine rankings to dip, and it can cause even the top ranking websites to vanish in the secondary (or even further) search results. After Google Penguin algorithm update many websites lost their search engine ranking for few or more keywords.

Google has changed the face of SEO a lot since last year. After Google Panda and Penguin Algorithm, Google announced hummingbird Algorithm to provide users with exactly what they are looking for by bringing conversational based search instead of just keywords based search. Google’s Panda Algorithm was rolled to fight with duplicate content. It was a nightmare to web spammers as it ranked down all the copied content or spun content.