What is Pay Per Click Advertising? A brief Pay Per Click definition is: PPC is a type of sponsored online advertising that is used on a wide range of websites, including search engines, where the advertiser only pays if a web user clicks on their ad. Hence the title, ‘pay per click.’ When our clients ask us…
The importance of SEO cannot be overstated or underestimated. Online search engines have long replaced phone books as the go-to resource for consumers. If customers aren’t finding your business online, their dollars are not finding your bank account. Some business owners hold firm that word of mouth is the best form of advertising. This is…
YouTube is one of the most popular video-sharing sites in the world. Whoever uses the Internet is bound to know about YouTube. It the world’s second largest search engine after Google, and hence is an attractive online marketing site. But how can you as an advertiser make the most from YouTube advertising?One of the mains…
This is the blog post where I try to persuade you to hire me. Well, it might seem like that. But really I just want to discuss the benefits that copywriters offer. And remember: if you don’t believe you need a copywriter’s help, don’t – under any circumstances – hire one. Copywriters are costly. So…
A multilingual website is any website that offers content in more than one language. Examples of multilingual websites might include a Canadian business with an English and a French version of its site, or a blog on Latin American soccer available in both Spanish and Portuguese. A multi-regional website is one that explicitly targets users in different countries. Some…