The Importance of CRM

Customer Relationship Management deals with all the interactions between a company and its customers, with an eye toward keeping customers happy and helping the business succeed. Objective The objective of CRM is to enable a business to learn who its customers are and what value they can bring to the business, in order to increase…

LinkedIn Advertising

Anvil-LinkedIn-Ads-101LinkedIn is a highly targeted platform that is ideal for B2B advertising. Unlike Facebook where users can claim a variety of titles, LinkedIn profiles tend to be more accurate. The additional layer of linking to a company profile helps B2B marketers distinguish between the CEO who is self-employed and has zero employees and the CEO…

Extremely Beneficial Facebook Page Optimization tips, which you must be aware of for Maximum Benefits

According to a report by Social Media Examiner, Facebook is the most important social network for marketing long shot, 55% of marketers use Facebook followed by LinkedIn at 18%. Plus 67% marketers are planning to increase there Facebook marketing activities. Looking at this number it seems that there is a huge scope of getting business…