A landing page is web page that provides further information after a potential client clicks on a smaller embedded advertisement on another webpage. Also known as lead capture pages, landing pages are useful because they provide information directly related to the advertisement selected by the viewer. Clients typically arrive on a landing page by following…
The conceptual design phase is a critical stage in new product development. At this stage, designers and other members of the development team brainstorm product ideas based on research into customer needs. They aim to produce initial concepts in the form of sketches or outline specifications for commercial and technical evaluation. Following a detailed review,…
When most small to medium sized businesses hear the term SEO or search engine optimization, the first thing they see are dollar signs. The next thing they see is some random company emailing them and saying something along the lines of “So I was searching Google for your site (enter site name here) and I…
A well-written resume can be the key to connecting positively with a potential employer and can make the difference in getting selected for a job interview – or not. But writing a resume isn't always easy. If you're struggling to pull your resume into a cohesive format, have a low response rate to your applications,…
Many people are aware of SEO – search engine optimization – but don’t realize that a variation of this is local SEO. Local SEO refers to optimizing a site or pages on your site to show for organic queries in the search engines where the intent of the searcher is to find local information. Examples…
What benefits are there to using a media monitoring service? In addition to making it easy and effortless to follow daily news, its use has many benefits. We gathered four most essential benefits: 1. Controlling your reputation in the media What the media says significantly affects people's thoughts and conceptions of companies and their products.…
So you have been hired into a software development organization and are wondering what (besides being a super programmer) do you need to keep in mind to be successful? Here is a list of things that I have learned over a period of 15 years that should answer the question: Understand the problem that the…
What happens when you advertise online? This is probably the one question everybody is dealing with. Yes, there is a definite explanation. There are various ways in which you can optimize your website thus drawing more traffic resulting in better conversions for your business. Of all the internet marketing techniques accepted by the marketers, PPC…
PPC – Pay per click is one of the fantastic online advertising strategies and great lead generation tactic that has potential to deliver targeted leads to the website. Many small-medium sized businesses rely solely on organic search rankings to build their online profiles. Local and small businesses typically operate on a smaller budget, and enterpreneurs…
What is Twitter? Twitter is a micro-blogging site where each post is limited to 140 characters. Approximately 5,700 tweets are posted each second on the site, and users can choose to follow hundreds of other posters from celebrities to business colleagues to personal friends. Hashtags (i.e. #twitter) allow users to post about and track topics…