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A landing page is named as such because it does just that—it drives a visitor to land on a web page. Landing pages funnel web visitors from a link within a source such as an email, social media post, Facebook advertising campaign, direct mail, or pay-per-click ad. Landing pages generate leads for businesses by enticing…
Have you been hit by a penalty, or perhaps suspect as much? If so, columnist Chris Magentas recommends these diagnostic tools for identifying, assessing, and fixing site issues. Google penalties can be a major setback, but regardless of why your site gets hit, it’s vital that you take quick and aggressive action to recover your…
It goes without saying that you want to make sure people are able to find your website in online searches, which is why you follow best practices for Search Engine Optimization (SEO). But what if your site’s content is in multiple languages, or contains content specific to certain countries? How can you make sure you…
Landing page optimization is big business for successful PPC campaigns. Google’s weighting of where a paid ad will show and how much each click costs is factored, in part, on the quality of the landing page the ad leads to. But, on the SEO side of things, you don’t hear a lot about “landing pages.”…
Blogging platforms have come and gone, but not WordPress. Since its inception in 2003, it has gone from a simple and ubiquitous blogging site to a preferred and preeminent open source web development platform. It’s the most widely used content management System and according to Yoast, accounts for 20-25% of all new websites. From Topnotch publications such as The New…
We are actively engaged in the development and designing of database driven dynamic websites with an eye catchy and interactive interface where you can make changes on real time basis. Some features of our dynamic web design service are A well laid out process right from the start till the end of the project. Professional…
Internet and e-commerce technology is advancing at an impressive rate, as it has been for the quite a few years now. Selling your products online is becoming much easier and more affective than other retail outlets. Let me discuss some of the benefits. Marketing Marketing a business can be expensive. Even the smallest businesses have…
Get a pen and paper – there are way too many to remember! As easy as people may try to make it sound while trying to sell their eCommerce platforms, it is necessary for a user to be informed about the many things he/she may have to consider while building an eCommerce site. Which of…
For the normal world, a Panda is just an animal, for SEO folks it’s a diagnosis. In this post, I will briefly talk about how Panda works, but the natty gritty of it is actually about how to get hit by a Panda algorithm penalty. You may ask, “Why would you want that Kevin?” Well…
Last week I wrote about Facebook’s advertising offerings and Google’s advertising offerings, pitting the two against one another. Exploring the origins of each as well similarities and differences between the two options, (you can find the in-depth report here) Facebook was declared the winner. A combination of granular audience targeting—along with a wealth of knowledge…