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Social media optimization (SMO) is a subset of search engine optimization (SEO). SMO optimizes your business site by advertising through social medial sites, blog sites, online communities, podcasts, and message boards. SMO is accomplished through really simple syndication (RSS) feeds, video and photo sharing, social bookmarking, blogging, and social news buttons. The concept is to…
What is Pay Per Click Advertising? A brief Pay Per Click definition is: PPC is a type of sponsored online advertising that is used on a wide range of websites, including search engines, where the advertiser only pays if a web user clicks on their ad. Hence the title, ‘pay per click.’ When our clients ask us…
The importance of SEO cannot be overstated or underestimated. Online search engines have long replaced phone books as the go-to resource for consumers. If customers aren’t finding your business online, their dollars are not finding your bank account. Some business owners hold firm that word of mouth is the best form of advertising. This is…
YouTube is one of the most popular video-sharing sites in the world. Whoever uses the Internet is bound to know about YouTube. It the world’s second largest search engine after Google, and hence is an attractive online marketing site. But how can you as an advertiser make the most from YouTube advertising?One of the mains…
A multilingual website is any website that offers content in more than one language. Examples of multilingual websites might include a Canadian business with an English and a French version of its site, or a blog on Latin American soccer available in both Spanish and Portuguese. A multi-regional website is one that explicitly targets users in different countries. Some…
What is Pay-Per-Click (PPC)? Pay-per-click (PPC) advertising is a business model of internet marketing whereby advertisers pay a fee each time one of their adverts is clicked on. It is, ultimately, a way of buying visits to your website, rather than earning those visits organically. How to Set Up a Pay-Per-Click Campaign Online marketing companies,…
The Value of SEO Copywriting Services SEO copywriting combines two things that, unfortunately, most brands aren’t great at: SEO and copywriting. Even if you have a strong team of in-house writers, SEO is a specific industry that takes a lot of time and attention to learn. This means not everyone knows it, and even the…
According to a recent study we conducted here at Animoto, 55% of consumers watch at least one video on mobile per week and 48 percent of millennials only watch video on their mobile devices. New research from Adobe revealed that 62 percent of mobile users use YouTube for discovery and 42 percent find video through…
Grow Your Business Using Local SEO Strategies What is Local SEO? Every local company can grow their business and make more money by using Local SEO (Search Engine Optimization) strategies. In this article we’ll explain what Local SEO is and why using local search strategies can help increase your sales. What is Local SEO? (Search…
If your Business has visually appealing products or services; the Pinterest is a platform you cannot afford to ignore. Pinterest allows your customers to create an online book of your products and services, and then share with your friends and community. As an add-on when Pinterest marketing is combined with an over arching social media marketing,…