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In the simplest of terms, a Search Engine sees a link from another website to your site as a vote of confidence in your content A high quality and diverse link profile is a fundamental element of great SEO. When search engines see other websites linking to your web pages they will view your site…
Former Google employee Kaspar Szymanski has just talked about Google spam filters and shared his expertise about how to recover websites from all kinds of Google penalties. Kaspar had been part of the Google Search Quality team for 7 years, where he was the driving force behind global web spam tackling initiatives and the public…
A Google search is an easy, fair and objective way to find high-quality web sites with information relevant to your search. Google's ranking technology or algorithm (known as PageRank) continues to provide the basis for all of Google's web search tools. There are several criteria that Google considers when ranking websites (page rank, link popularity,…
Facebook is one of the top social networking sites, quickly gaining on MySpace in terms of total users and traffic. Facebook presents a unique marketing opportunity for businesses through the creation of Facebook Business Pages. As more people explore social media, social networking sites have become some of the key online sources they use to…
The importance of SEO cannot be overstated or underestimated. Online search engines have long replaced phone books as the go-to resource for consumers. If customers aren’t finding your business online, their dollars are not finding your bank account. Some business owners hold firm that word of mouth is the best form of advertising. This is…
Nearly every business can benefit from search engine optimization (SEO). If you have a product or service to offer, there is someone out there actively searching for it. It doesn’t matter if that person is the end consumer, or an employee of another company; businesses need to make sure that their customers can find them…
Get the Best SEO by Industry Experts It is a known fact now that digital is also becoming an essential part of marketing. The companies that want to be successful in their industry of operations should really look forward to improving their presence in the digital world. If they are not sailing in this boat,…
Even though B2B marketing goals and objectives remain relatively consistent year to year, what’s changing are buyer expectations of marketing programs and communication. In late 2012, Simon McEvoy of Tangent Snowball wrote about the influence consumerism was having on the B2B buyer. After all, B2B buyers are people, too. The exposure of dynamic communication and…
Jesse Hanley is one of the founders of SEO consultants RankingPress.com. He's laser-focused on providing solutions for eCommerce websites, making them easier to use and quicker to find. He's here with a guest post on 15 SEO tips you can start doing immediately to improve traffic and visibility to your B2B eCommerce site. Are you…
It can be easy to believe that publishing content on the web is a straightforward process—and in some ways it is. You do come up with topics, pump out content, and repeat the process over again, working hard to streamline your craft. Still, knowing where to start on the journey of that process can be…