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SEO Best Practices For eCommerce Product Pages

Search engine optimization (SEO) can make or break any website, but it’s especially critical for eCommerce sites whose success depends on attracting, delighting, converting, and retaining the most consumers. Optimizing eCommerce websites is more complicated than doing SEO for a typical site that doesn’t have hundreds or even thousands of product listings, so it’s even…

The Importance of CRM

Customer Relationship Management deals with all the interactions between a company and its customers, with an eye toward keeping customers happy and helping the business succeed. Objective The objective of CRM is to enable a business to learn who its customers are and what value they can bring to the business, in order to increase…

LinkedIn Advertising

Anvil-LinkedIn-Ads-101LinkedIn is a highly targeted platform that is ideal for B2B advertising. Unlike Facebook where users can claim a variety of titles, LinkedIn profiles tend to be more accurate. The additional layer of linking to a company profile helps B2B marketers distinguish between the CEO who is self-employed and has zero employees and the CEO…