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Whether you’ve heard a little about PPC marketing and are curious to learn more, or you already know that you want to use PPC to market your business, but aren’t sure where to start, you’ve come to the right place! This is the first lesson in PPC University, a set of three guided courses that…
You get a resume that works — we guarantee it! When your resume works, doors of opportunity open and you work; but when your resume doesn’t work, those doors stay closed and you don’t work. With a Knock Em Dead resume you invest in a marketing tool that is custom-built to achieve your job search…
Many agencies without full service digital marketing departments choose to outsource any SEO work to a specialist. While I believe that the present focus on good content makes SEO easier, not harder for traditional agencies (especially PR) to handle in-house, many will continue outsourcing this critical service (or at least until I launch a “How…
It’s important to know that in addition to having a website that looks appealing on the surface from a design perspective, a website must also function well from technical perspective. The headers at the top of a website and various pages that users will be redirected to are a crucial part of web design. Those…
This post is another piece in the series I am researching for the article I am writing about social media. This time I have turned my attention to listening, which I have called social media monitoring, but some call blog mining and others call social media research – I'd love to hear your name for…
1. Learn the fundamental rules of type design The key to good web design, says Ryan Shafer, Lead Digital Designers at MTV & VH1, is remembering that the web is really just a bunch of text. “I encourage all budding web designers to embrace that the web is fundamentally about typography design.” And the great…
A website is the medium through which viewers can access information or purchase products over the internet. Having a website enables a business to reach a wider market, or prospective client base. In today’s world, a website is undeniably essential in order to succeed in most industries. The competition and nature of the corporate world…
“SEO” and “copywriting”—two specialized fields that can seem at odds with each other, yet have entered into a unique marriage. Together, they have created the ultimate offspring in the form of content marketing. Theirs is a complicated relationship that can take some work. One partner is a pleaser and the other is a doer. Inherently,…
Social Media Optimization (SMO) refers to the technique of optimizing or filtering your website so that your content and brand awareness is easily spread through social mediums and online communities by visitors to your website. In other words, SMO allows you to make your website more visible to social media users who are increasing exponentially…
The acronym SEO stands for Search Engine Optimization, so Local SEO is Local Search Engine Optimization, but what does that really mean? You can find all kinds of confusing definitions of SEO, but for a local business SEO means making it as easy as possible for prospective customers to find information about your company online,…