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What is Social Media Monitoring? In layman’s terms, social media monitoring is: The process of using a tool or software to monitor what is being said online. Or, you might have heard social media monitoring being referred to as one of the following: SMM (acronym) Social Listening Online Analytics Buzz Analytics Social Media Analytics Social…
Offshore outsourcing is the process of hiring an organization to implement business functions in a country. Outsource SEO can be quite beneficial to create worth to your business through search engine rankings and traffic results. You can drive optimum revenue by outsourcing SEO jobs. When a company decides to go for SEO packages, it can…
You want to create a Facebook App, but don’t know where to start? Or you have heard about Facebook Apps, but don’t even know what they are. Facebook Apps are everywhere on the site, and most of the more common ones are actually written by Facebook’s own developers. Photos, Events, and many other “core” features…
It’s one thing to develop a new web site or redesign an old one, but keeping a website up-to-date is something entirely different. Websites often get cluttered with trash, bugs, missed updates, because they are poorly maintained. The content gets out-of-date, links are broken, SEO is invalid, etc. In the short term, you may need…
Ne universal truth of digital marketing best practices is that localizing your strategy for SEO rankings has always been good for business. If you install windows and doors in the Ottawa area, then you want people in that area to see you online. If you’re frequently popping up in the search engine results pages (SERPs)…
Social media advertising revenue has been consistently growing each year. DCN reports that over $3 billion was spent on Facebook advertising in Q3 2016 alone, making Facebook the second biggest company for digital advertising, only coming second to Google. Unless you’ve been under a digital rock for the past few years, you’ll be more than…
LinkedIn Advertising Guide: Basic Tutorial LinkedIn advertising is a powerful tool for marketing any product, service or brand to small businesses and business professionals. LinkedIn Ads is the official name of the business network's advertising product, which is a self-service tool allowing anyone to create and place an ad on the network's website at linkedin.com.…
Link building refers to the process of getting external pages to link to a page on your website. In the world of SEO, these types of links (also referred to as backlinks, external links or inbound links) are seen as a valuable endorsement for a site. In fact, Moz’s most recent Search Engine Ranking Factors Study notes…
Landing pages are an essential piece of the digital marketer's toolbox. A successful landing page turns a potential customer into a paying customer, which is the goal of every marketing professional. What is a landing page? In the most simple terms, a landing page is any web page that a visitor can arrive on (or,…
Link building requires accurate strategy and knowledge. Otherwise, however long you spent on it, nothing will show up as results. Charting a successful link building campaign involves a lot of factors like optimizing your website, having worthy content to link to, finding the right quality backlinks, making the right kind of noises about your site…