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You can advertise your business to potential customers with a variety of media and advertising techniques ready to spread your message to specific audiences. While multimedia displays and online keyword targeting should be a consideration for any marketing plan, the age-old marketing standby, printed signs and banners, still offers many advantages to businesses. Inexpensive Where…
Whenever it comes to online advertising, Banner advertisement is always the preferred way to market your brand. I have seen many marketers talking about that banner advertisement is not effective, and I believe that’s not true. When it comes to branding, banner advertisement is always one of the most effective way to market your service…
A banner ad is a graphic or image that is located on a web site, usually on the top of the page. The banner ad contains a hyperlink that links to another web page or web site and is typically used for advertising products or services. The purposes of banner ads include redirecting potential customers…
The SEO requirements of a B2B company’s website are very different to those of a B2C company. B2B SEO presents more complexities: for example, search terms are more varied, and often more jargon-heavy. B2C searches tend to involve brand names and product types, whereas in the B2B world there are multiple technical terms for any…
Search engine optimization is important for any company with an online presence, but especially for business-to-business (B2B) companies. That is because often times B2B companies are selling large products or services that cannot be purchased online. When B2B companies do SEO they need to work extra hard to engage users online so that they will…
Do you ever wonder why your B2B website isn’t getting more traffic? It could be that your website isn’t properly optimized for search engines. Google indexes not only websites, but also images, videos, local listings, news stories, blog posts, and more. Google calls their search results “Universal Search” and blends listings from all types of…
Building your ideal client list Whether your firm has a new website or an existing website, the first step towards building an effective SEO strategy is through analysis. Bop Design will provide a thorough analysis of your current website condition, traffic ranking, keyword effectiveness and the competition. This information—combined with your overall company mission and…
What are the main differences between B2B and B2C trading? The buying process can take much longer because it often involves more stakeholders and specific requirements; The products and services can be more complex and more costly; Professionals usually use jargon to describe their products; Size of the market: the B2B market generally is much…
1. Cost Effective Responsive website design can drastically cut down on development time and cost. Rather than spending the time and resources building a separate mobile website in addition to your traditional desktop website, the responsive design approach enables you to optimize your business for all the devices with a single website. One website costs…
Developing a custom web design for your business should not be seen as an expense, but as a smart investment, and one that will help your business grow. These are our top five benefits of designing a custom web site for your business. 1. A unique look to match your unique brand Building your business…